That's it, your E-commerce is finally operational and you are satisfied with it, because its catalog is well supplied, its graphics are excellent and its functionalities are completed to ensure pleasant navigation for Internet users. You have also carried out the necessary e-marketing operations so that it is visible to your target audience. Do not forget, however, that an essential step is the analysis of its traffic. The statistical study of your Web Analytics will give you an idea of its success with Internet users. It is indeed important that you know the realtime visitor analytics to help you to shape the success strategy of your business achieve your goals!
You have implemented one or more of these actions and you are quite satisfied. You are now more visible and your customers can contact you much more easily!
However, in detail, you still ask yourself a lot of questions: Does your Facebook page really bring visitors to your website? How many shopping carts are created on your e-commerce site each day? How many are validated? or quite simply: Is the number of visitors to your website increasing?
Know your visitors
In everyday life, it is easier to talk to someone you know. The same is true on the Internet! To find the right tone and talk to visitors about what interests them, it is important to know who you are dealing with ...
A Web Analytics solution provides you with a plethora of information about your audience.
This data will be very valuable to you in targeting your prospecting campaigns (advertising on social networks, emailing, partnership, etc.). If 80% of your visitors are under 30, why waste time talking to seniors?
Finally, these indications will also allow you to adapt your website to the use of its visitors . Does a significant part of your audience seem to come from the Netherlands? It might be beneficial to provide a translation of your site in Dutch. 50% of people connect via smartphone? Take care of your responsive design!
Know where the traffic is coming from
Another data offered by Onrede Analytics: the origin of your visitors . Many come from search engines? Well done ! It's probably that you have taken care of your SEO in order to be well referenced. Quite the contrary ? Maybe you are using the wrong keywords ...
You can also check the relevance of your communication and prospecting strategies. If a significant portion of your traffic comes from social networks, consider running an advertising campaign on them. Conversely, if only 3% of the recipients of your newsletter consult your site, it is time to question your mailing list, the relevance of the subjects addressed, or even the use of this promotion tool which cannot be -be not adapted to your activity.
Measure your website
Third type of information collected, and not the least, the performance indicators of your website . And there are many! To target your follow-up, we present to you the essentials.
A number of visitors: per day, per month, per year… Its evolution is the basic indicator of the performance of your site.
Average visit duration per session: Determines whether your website is able to “capture” its visitors, thus measuring its overall relevance.
A number of pages visited per session: highlights the ability of your site to “capitalize” on a visit. A high number testifies to the consistency of all of your pages as well as the proper functioning of your internal networking.
Number of views per page
The average length of visit per page
Arrival/exit pages: pages through which the visitor arrives on your site or, on the contrary, leaves it. The pages which scare away the Net surfers must be modified because they harm the whole of glass site! The pages that appeal to them should be highlighted.
Bounce rate: the percentage of times a user lands on your site and leaves directly. At the site level, the more important it is, the more it means that the latter does not correspond to the expectations of visitors ... At the level of a page, it must be weighted according to the average duration of the visit. If it is important, it shows that the visitor has obtained the information he was looking for but has not found it necessary to visit other pages.
Conversion rate: percentage of visits that resulted in the objective of the site or page (purchase, subscription to a newsletter, download of a document, etc.)