Social Media Marketing is now an essential component of any business marketing plan. Anyone with a product or service that needs promoting can turn to Social Media Marketing to introduce, share, gain feedback, engaging with consumers and ultimately Sell.
Ask any business owner, what or who is the best quality leads you and they will probably say 'referral'. Referrals that result from sharing their experiences with others in their SOCIAL circle of people.
And this is the power of Social Media Marketing. By putting yourself or your business in the social space you increase your chances to receive more business because of someone finding, searching, reading about or be referred directly to you.
But as a marketing platform there are always certain principles to adhere to and to avoid the pitfalls. In this article we focus on four steps to success in Social Media Marketing BrandMe ...
Step 1: WHO?
Every well-planned marketing campaign should begin with the question, are we targeting? If you are an accountant and you market yourself for teens how successful your campaign will be? You should know who might want or even better; NEED your product or service.
Once you work out who you are targeting, EVERYTHING in your marketing materials, whether online or offline should be totally in line with this target market. This includes the font used, image, style, color, and offers a whole psychology behind your campaign.
If not, you probably will have little success with your social marketing campaign BrandMe.
Step 2: HOW?
The next important step for the successful social marketing campaign is to determine how you will reach your target market.
Each of the four main Social Media sites lend themselves to different marketing opportunities. Depending on the type of campaign you're planning to start will determine social sites will be most suitable.
Four most popular social websites are Facebook, YouTube, LinkedIn and Twitter. If you plan to use all four sites to market your product or service, it is very important to have a thorough understanding of each campaign to make sure you will succeed.
Step 3: OFFER
Without the incentive offer or social marketing campaigns fall under the category of 'brand'. And how you can measure the brand? You can not.
A successful marketing campaign either online or offline should be measurable. If you put a number 'x' time or money to the campaign must return the results measured in dollars or referral was made.
Your offer should include these elements if it is to generate sales or leads ...
Unique - why someone would take your offer if they can get the same or similar deals elsewhere?
Rare - we value things that are rare. Why is gold so valuable? Because there are not many.
End Date - have offers available throughout the year will not be the main motivation for your prospects to 'get it now before it's too late'.
Relevant - your fonts, colors, images, layout etc. online marketing you must be in line with your target market.
Qualified - not everyone who comes in your offer will be eligible. Besides needing money to pay for a product or service, they also have to be motivated to take action today (or clothing which period your business model).
Step 4: STRATEGIES
Successful social marketing campaign must have one or more strategies in place to ensure the following target market of your sales process.
What is your marketing funnel look like for each strategy for each site Social Media? Do you have a strategy that only sparked the interest of potential customers by asking them to visit your website? Do you have another strategy that goes right to the sale? How email marketing strategy that allows a client to build confidence and motivation to purchase a product or service? Do you have a follow-up telemarketing services to improve the conversion rate of leads coming through?
These are all important questions to answer and implement solutions to if you are to maximize the results of your social marketing campaign.
Many business owners believe that they only need to 'be' in Social Media for the magic happen for them. They believe that the prospect of somehow going to flood through their virtual doors to get their products or services. It's just not realistic.
A social marketing campaign needs to be integrated with one or more traditional sales and marketing techniques if you are to maximize your results.
Now that you know the four steps to a successful social marketing campaign, use this article as a checklist before, during and after you implement your campaign to determine what is right and what could be improved in the next campaign.
Matt Brisbane Media Social Services, Paradigm ProjeX help business owners maximize Social Media Lead Generation ROI through effective use of Sales and Marketing Strategy go to brandme.io