What is an Interactive Video?
Interactive post video is a type of video that changes dynamically depending on the choices made by the viewer in the frame. It can be anything that's built into your viewing experience, from clickable buttons to mini-games.
Unlike linear video, which only allows timeline actions such as play and pause, Interactive post video can include:
360-degree screen;
Clickable timeline tabs and outbound links.
Dynamic content adapted to different types of input.
Content blocking form and a regular contact form.
Choose from alternative story paths (also known as branching paths);
Two or more movies (also known as multi-streaming) in one frame.
Such interactions are not (yet) standard on video platforms and require additional creative effort to integrate them into linear video. Therefore, Interactive post movies can be quite expensive, which immediately raises the question: what exactly are they needed for?
Why your business may need an Interactive post video?
Common sense generally suggests that Interactive post videos should be more engaging. Surveys show that watching Interactive post videos take longer. For example, the Cinema8 article shows that 47% more time is spent watching Interactive post ads.
In addition, Interactive post video is quickly becoming the new standard. A company called Cinema8 has a fully functional Interactive post layer even for embedded videos and ads. They have partnered with social media giants such as Facebook and Instagram to enable native Interactive post advertising on these platforms.
When it comes to the actual use cases for Interactive post video, there are six of the most popular types.
E-commerce advertising
Video content is an important advertising factor in e-commerce, especially in retail. Buying Interactive post videos can be even easier with instant access to the product and a streamlined checkout process.
Don't forget to look for an Interactive post video platform set up for e-commerce as not all of them support framed payments and other advanced features.
Product demo (explanation)
Interactive post Demo Videos are the best option after a real presentation to show the real product. It is also the only way to quickly and Interactive post browse online products without using the expensive custom web or 3D applications.
For example, you can use hotspots and branches to make the demos and explainer fully immersive, game-like. Or combine a playlist with different product versions with a clickable link to the corresponding product page.
For digital products, Interactive post demos or tutorial videos can emulate the user interface, provide a configurable layered view of the system or creative design, and integrate other media such as music players into the platform.