Apollo tyres are one of the leading tyre manufacturers in India. Driving together the progress of the automobile industry quite literally, the company serves over 100+ countries with product categories of tyres ranging from two-wheelers to trucks and buses.
Focusing on delivering quality and durability to all consumers, they are responsible for driving a business that benefits society at large. And a good product will only be stacked in the manufacturing units if it is not marketed well to reach the right audience.
But Apollo Tyres knows how to tap into the consumer with marketing excellence and quality campaigning. The company has used the conventional advertising approach to market its new launches and innovatively roped in sports and entertainment to give a message.
Through this article, we will look at some of their best products and how they have excelled with their campaigns.
If you are a regular biker with a keen interest in sports bikes and upgrading your two-wheeler, then you probably know how hard it is to get a good supply of quality products. Because superbikes in India are still not so popular, finding the best quality tyres can burn a hole in the pocket. But Apollo came to the rescue by introducing Vredestein tyres in the Indian market.
Apollo Vredestein Centauro ST
Vredestein is a Dutch brand that has been around for more than 110 years and has a stellar reputation in the international market for car tyres. Apollo acquired it in 2009, and the Centauro bike tyres were launched just before the pandemic. Apollo stepped in at the right time to fill the gap of the best quality and international standard tyres for superbikes in India.
The Centauro range had two tyre types – ST and NS. The ST comes with a single compound design and an excellent grip. The NS tyre (Road Sport Tyre) focuses on delivering a great overall performance and even better grip. The Centauro ST is a sport touring tyre offering longevity. They have a tread pattern designed for better water evacuation.
Offering high-speed stability, enhanced comfort and longer tyre life, Apollo Tyres brought in premium quality tyres with peak performance with Vredestein.
Their marketing commercial ensured the audience gets a sneak peek into every feature of the premium bike tyres. The detailed infomercial showcased every detail of both the wheel types, leaving no doubts but the best first impressions on the quality.
Connecting With The Audience
Bringing innovative and quality tyres, Apollo Tyres also knows how to connect with the Indian audience through campaigning. With an ad campaign Ganga: the River of People featuring Sachin Tendulkar and music by AR Rahman, they had got the biggest talents together. With beautiful cinematic shots of people across the country the ad gave a message of driving India’s progress together – the river Ganga, Sachin and the brand Apollo each helping in their own way to move forward. And Rahman’s music was sure to hum on people’s lips for a while.
Go The Distance and Manchester United
While cricket has been a sport that sponsors fight over to represent, Apollo chose to associate with football and signify their global ambitions. They were the official partner of the Indian Super League. Designing the message through ‘Go the Distance,’ they wanted to give their young target audience the message to go the extra mile to reach success. Through a series of #GoTheDistance heroes, they brought and celebrated stories of people across different sports in the country by fighting the odds.
Apollo is also the global tyre partner of Manchester United, and they brought in a unified marketing campaign for all consumers. With a ‘United We Play,’ message they made an initiative to support young footballers and encourage them into the sport. Also merging it with the ‘Go The Distance’ campaign featuring children and young adults playing different sports, they promote brand awareness through the youth.
Here’s The Campaign With Manchester United
Apollo Tyres has retained its position as a big brand in the tyre segment as they have consistently engaged with the audience through such innovative campaigning. With quality, durability and significant collaborations, Apollo Tyres is seamlessly driving India’s progress.