Arbitrage traffic: what it is and how to get it

The life of any online platform depends on the number of visits and how actively visitors use the services. There are many different advertising methods for attracting customers, one of which is arbitrage traffic - the flow of customers received through targeted advertising on various platforms by affiliates.

Benefits of arbitrage traffic for platforms

Arbitration traffic is quite common on the Internet. However, it is difficult to find experienced professionals who are able to attract a huge stream of customers. Arbitrageurs are marketers by their very nature - their task is to analyze and place ads to attract a customer. To do this, they use various platforms where they can get the required audience, create their own sites to attract the attention of new clients, and translate existing customer traffic to the desired resource.

The main advantage of using traffic arbitrage is that the platform may not pay for ad placement. The specialist himself prepares the necessary materials, studies social networks, and invests his own money, receiving interest depending on the form of cooperation. Experienced affiliate marketers, as a rule, have ready-made websites that, after preparation, will transfer the client to the resource or have the necessary user base who may be interested in the product.

Also, it is important that the platform can connect not only one specialist to advertising on its project, allocating a budget for it but the number that will be needed. To do this, there are affiliate programs that allow choosing a system for receiving a bonus for attracting a client from an arbitrage marketer. It can be as a percentage per click on a referral link, and for visiting and registering new customers. Due to this flexibility, the platform can customize its system and employ specialists according to the bonus system.

How to choose the right arbitrage specialist to promote a platform

Study the portfolio of a specialist

Even though affiliates invest their funds to create and customize advertising, entering into agreements with inexperienced specialists may lead to the fact that the required volume of customer traffic will not arrive soon. It is best to choose arbitrage marketers with experience who have been involved in this area for at least a year.

Set requirements

Despite the fact that affiliates are to some extent advertising freelancers and use their tools to attract clients, in order to avoid getting an inappropriate audience or its "filtering", it is possible to set requirements for exactly where the advertising will be located and what audience should enter the platform.

Avoid "black" arbitrageurs

“Black” arbitrageurs marketers use unscrupulous methods to attract audiences. As a rule, this is the use of clickbait advertising or a distortion of reality in ads, which misleads the potential client. Thus, they can abuse some bonus systems from partners, attracting a completely inappropriate audience. When choosing an arbitration specialist, it is best to check whether he was involved in such fraud.