Auction Profits ioijournal

ABOUT LEE MCINTYRE (AUTHOR OF THE AUCTION PROFITS UNLEASHED)

Lee McIntyre is a teacher who has already successfully sold digital products online in the teaching niche. Although Lee has only been trading online since 2006 he is a true success, selling 600+ copies of his first Internet Marketing ebook, Auction Profits ioijournal, during pre-launch alone.

ABOUT AUCTION PROFITS UNLEASHED

Auction Profits Unleashed explains how Lee McIntyre uses eBay to generate leads for digital products and squeezes every last drop of value from the site. Best of all, Lee explains how to automate the whole process. The topics covered include:

- Why eBay is an Internet Marketer's Best Friend!!

- Finding an Online Market to Serve!!

- Creating a 'Premium' Digital Product!!

- Setting up a Sales Page for your Product!!

- Getting an eBay Account and Getting some Feedback!!

- Using eBay to Generate Leads!!

- Preparing your Auto-Responder to Follow Up with Leads!!

- Choosing a Delivery Method for your Digital Product!!

- Developing your Marketing Funnel Further!!

Lee begins the ebook by explaining what a typical day as a school teacher involves for him. This is usually a 7.30am - 6pm shift at the school, plus one hours marking, four times a week. He does this simply to explain that if someone like him can find the time to make money online - then other people can too.

After this he moves on to explain 'Why eBay is an Internet Marketer's Best Friend'. As you probably already know eBay is one of the top ten 'most visited' websites on the Internet. Furthermore, visitors to eBay are ready buyers although the critics argue that these buyers are penny pinchers and bargain hunters. What may surprise you is that Lee agrees with these critics BUT thinks it makes eBay an even more attractive place to market your products. He believes that this bargain hunter mentality can actually be used to improve your sales. Lee then sums up his thoughts with a story about his Grandma (and her bargain hunting tendencies) and how his Grandma may actually spend more money whilst trying to get a bargain. Overall, I liked this chapter and I found it was a really good answer to the critics who say the digital product market on eBay is dead. I particularly liked Lee's example which involved his Grandma and found it a good conclusion to the chapter.

In the next chapter Lee moves on to discuss 'Finding an Online Market to Serve'. He begins by stating that although there is a lot of money to be earned on eBay by selling your products, there is even more money to be earned if you follow up with your customers and sell them a premium digital product. Following this, Lee goes on to discuss how to research the potential demand for a digital product, using the niches of weight loss, credit repair and classroom management (a niche which Lee has already had success in). He then goes further and shows readers how to assess the potential for a digital product in a specific niche with multiple tools including; Overture, eBay, ClickBank and Google. This chapter does contain some good information. I found the section where Lee explains the difference between determining demand in a market and demand for a digital product in a market very insightful and helpful. However, I believe Lee could have been a bit more concise in explaining his ideas in this chapter