GMI Research market report focuses on providing an overview of the industry through detailed market segmentation. The report has information related to the overview and scope of the market followed by the key drivers, restraints, and emerging trends in the market. This report is especially designed to include both qualitative and quantitative aspects of the industry in each region and country included in the study.
List of Significant Manufacturers in the Augmented Reality (AR) and Virtual Reality (VR) Market include:
• Google LLC
• Microsoft Corporation
• Oculus VR
• Samsung Electronics
• Sony Corporation
• HTC Corporation
• Magic Leap, Inc.
• Wikitude GmbH
• PTC Inc.
• DAQRI
• Apple Inc.
Augmented Reality (AR) and Virtual Reality (VR) Market Drivers and Restraints:
Growing in penetration of smartphones and connected devices in several application and technological development of the gaming industry are some drivers boosting the growth of the augmented and virtual reality market across the globe. Moreover, the increasing demand for augmented reality and virtual reality in the retail and e-commerce industry is further surging the market growth. Increasing demand for augmented reality devices in healthcare for patient care management & medical training and education, along with in retail/e-commerce as trend of online shopping is increasing, thereby leading to market growth. Rising penetration of head-mount displays in the gaming and entertainment sector, followed by growing digitalization, and availability of affordable virtual reality devices are fuelling the virtual reality market growth.
Increasing investment and funding in virtual reality and augmented reality by tech giants for the development of virtual reality and augmented reality solutions is further accelerating the global market growth. Growing trends of smart manufacturing, rising demand of augmented reality in architecture, increasing penetration of head mount in gaming, healthcare, and architecture application, along with rising use of virtual reality in aerospace & defense for training and simulation purpose, followed by integration of Artificial Intelligence (AI) & Machine Learning (ML) are projected to bolster the growth of the market over the forecast period. On the other hand, processing power, limited user interface, less storage of augmented reality devices, and health concern owing to low resolution and security concerns are hindering the market growth.
Segmentation: Augmented Reality (AR) and Virtual Reality (VR) Market
Augmented Reality (AR) and Virtual Reality (VR) Market: By Offering
• Hardware
o Sensors
Accelerometer
Gyroscope
Magnetometer
Proximity Sensor
o Semiconductor Component
Controller and Processor
Integrated Circuits
o Displays and Projectors
o Position Trackers
o Cameras
o Others
• Software
o AR Software
AR Remote Collaboration
Workflow Optimization
Documentation
Visualization
3D Modeling
Navigation
o VR Content CreationOthers
Augmented Reality (AR) and Virtual Reality (VR) Market: By Device Type
• Augmented Reality Devices
o Head-Mounted Display
AR Smart Glasses
Smart Helmets
o Head-Up Display
o Handheld Device
• Virtual Reality Devices
o Head-Mounted Display
o Gesture-Tracking Device
Data Gloves
Others
o Projector & Display Wall
Augmented Reality (AR) and Virtual Reality (VR) Market: By Application
• Augmented Reality Applications
o Consumer
Gaming
Sports & Entertainment
• Entertainment Applications
• Museums (Archaeology)
• Theme Parks
• Art Gallery & Exhibitions
o Commercial
Tourism & Sightseeing
E-Learning
Retail & E-Commerce
• Jewelry
• Beauty & Cosmetics
• Apparel Fitting
• Furniture & Lighting Design
• Grocery Shopping
• Footwear
o Enterprise
o Healthcare
o Aerospace & Defense
o Energy
o Automotive
o Others
• Virtual Reality Applications
o Consumer
Gaming and Entertainment
• Sports
o Commercial
Retail
Education and Training
Travel and Tourism
Advertising
o Enterprise
o Healthcare
Surgery
Patient Care Management
Fitness Management
Pharmacy Management
Medical Training and Education
o Aerospace & Defense
o Others
Automotive
Real Estate
Geospatial Mining
Augmented Reality (AR) and Virtual Reality (VR) Market: By Region
• North America
o United States of America
o Canada
• Asia Pacific
o China
o Japan
o India
o Rest of APAC
• Europe
o United Kingdom
o Germany
o France
o Spain
o Rest of Europe
• RoW
o Brazil
o South Africa
o Saudi Arabia
o UAE
o Rest of the world (remaining countries of the LAMEA region)
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