Bluetooth Beacon Market

Bluetooth Beacon Market

Bluetooth Beacon Market is anticipated to touch USD 80,552 million by 2026, expanding at a compound annual growth rate of 70.2% over the forecast period.

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Growing adoption of Bluetooth beacons in the organized sector to send messages and notifications to inform customers regarding the ongoing offers on products in an economical manner has strengthened the market growth. Accelerating penetration of beacons across the asset tracking industry and the incorporation of beacons in vending machines, LED Lighting, and cameras will fuel the market growth.

By technology, the Eddystone segment is projected to expand at the highest rate over the forecast period owing to the remarkable switch from iBeacon to Eddystone as it is easier to connect it to iOS and Android. Also, chrome extension allows Eddystone to function from an open-source platform at very economical maintenance.

By application, the Retail sector captured the largest share in 2018, and this trend is likely to continue over the forecast period. This is majorly because of the deployment of Bluetooth beacons for marketing purposes inside the store. Also, the ongoing innovations in Bluetooth beacons, such as tracking the movement of customers across the store so that they provide notifications about their products and offers depending on the location to increase revenue.

By region, North America is forecast to hold the largest share over the coming years because of the growing penetration of Bluetooth beacons in the retail sector. However, the Asia Pacific region will expand at a faster CAGR over the forecasted period owing to the drastic shift towards organized retail and the rising adoption of smartphones across China and India.

Leading players operating in the market are Estimote Inc., Gimbal, Infosoft GmbH, BlueCat Networks, Inc., Kontakt.io, Mobstac Inc., Polestar, Texas Instruments Incorporated, Zebra Technologies Corporation, and Silicon Laboratories, Inc.

Bluetooth Beacon Market Segmentation:

Bluetooth Beacon Market by Technology

• iBeacon

• Eddystone

• Others

Bluetooth Beacon Market by Application

• Retail

• Public Gatherings & Spaces

• Hospitality

• Transportation & Logistics

• Sports, Aviation

• Healthcare

• Automotive

• Bank, Financial Services, Insurance (BFSI)

• Education

• Others

Bluetooth Beacon Market by Region:

• Asia Pacific

o China

o Japan

o India

o Rest of APAC

• North America

o United States of America

o Canada

• Europe

o United Kingdom

o Germany

o France

o Spain

o Rest of Europe

• RoW

o Brazil

o South Africa

o Saudi Arabia

o UAE

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