Website optimization is one of the few legitimate means to boost online sales by 100% or more within a few weeks or less in most cases. But make no mistake: Website optimization is not another one of those pie in the sky schemes where you magically download something today and sales start rolling in the next day. Instead, website optimization is a systematic process that isolates and fixes conversion issues but varies from site to site. Curso de Otimização de Site
You see, there are literally dozens of business models, 1,000's of niches, and an unlimited number of products and services-so no two websites are the same. Therefore, there is no "one size fits all" approach to website optimization because conversion problems can be caused by a large number of issues, including:
Weak Traffic Quality/Quantity
Lack of Credibility Tools
Poor Copywriting
Programming/Systemic Issues
Website Design/Layout
Confusing or Misleading Sales Funnels
Weak or Unwanted Product/Service
Inadequate Online Business Model
Product/Service Not Competitively Priced
So how do you know if your website needs optimization or how much it might be able to boost online sales when complete?
Well, the first place you need to start is getting some traffic analysis. Some of the most common tracking platforms used by website optimization experts to boost online sales include:
Google Analytics
Clicktale
Crazy Egg
Visual Website Optimizer
Each tracking platform has its own pros and cons and a successful website optimization often requires the use of two or more platforms to truly isolate all conversion issues on a site. But just learning even ONE platform like Google Analytics can literally takes weeks or even months-and remember, you're going to need at least two or more platforms to successfully optimize a site.
And even after you learn the platforms and how each function performs, it could still take you many more months just to learn how to interpret the data and actually isolate conversion issues.
So to help you quickly and effectively assess whether you can significantly boost online sales via website optimization, look for these five warning signs:
Sales/Qualified Leads Slowly Drying Up
Average Time on Site Drops Below 2 Minutes
Rising PPC/Paid Traffic Costs
Falling SEO Rankings
High Abandonment Rate
I know what you're thinking: How can I possibly know how much I can boost online sales using web optimization by knowing these five metrics listed above?
In all honesty, you can't. Those five metrics are just indicators or warning signs that your site is in need of optimization. So how much money are you leaving on the table and exactly how much can you boost online sales?
First, you'll need to calculate your current average conversion rate over the past 30 days. This number will include any visitors who supplied their contact information plus any who made direct purchases divided by the total number of unique visitors for the time frame.
This should yield your average conversion rate for the past 30 days. Now the question is: How much can your current average conversion rate be improved by a website optimization?
As a good gauge, you'll want to consult with Google who tracks billions of visitors each year and knows exactly how each main industry converts. Therefore, go to Google and try typing in these keywords exactly:
average conversion rate Google 2013
This will pull up a graphic that tells you the average conversion rate in each main industry niche for 2013. Now these are only PPC conversion rates so if you have SEO or social media marketing as your primary traffic source, you should convert 20% or so higher than the PPC rates.
So let's say you are in the Internet Marketing niche and you currently have 2% of visitors supply you with their contact info. and another 1% make a direct purchase. So that means your average conversion rate is 3%.
Now according to Google, the average conversion rate for the Internet niche is 6.27% which means that when fully optimized, you should be able to boost online sales by at least 100%!
Of course, this is just a rough estimate and you'll definitely need some thorough traffic analysis to further isolate conversion problems and better estimate how much optimization will boost your online sales