To stand out in competitiveness and efficiency, Email Marketing must establish various communication bridges that, in addition to encouraging customer loyalty, are effective during the Customer Journey stages. Two tools that help in this task are the Event and Survey modules offered by Loyalist.
Through both, various brand and customer requirements can be met, and feedback between issuers and recipients strengthened. But before starting, you must have loaded the contact list or lists to which you will allocate each event and survey; those that will be sent through a campaign, through a button or link inserted in your design.
For a better understanding, let's start the tour of each tool.
Event management:
The types of activities that you can design in this item are almost infinite. For example, corporate events of a different nature, family recreational gatherings, training congresses, etc. It all depends on your market and the audience you are targeting.
Let's see how to create an event in Loyalty, using the Email Marketing feature.
1. Activity details
After entering the " Events> Create Event " menu, a pop-up window will appear for you to identify it with a name, which will be viewed by those who receive your invitation.
Then you must add relevant information. For example, when and where the activity will take place, including start and end times and dates. You can also specify a maximum number of attendees or configure it for an unlimited number.
Also, a Google Map will be displayed that you can update according to the data you enter.
2. Optional configuration
You can allow your guests to add companions, by clicking on the " Guests will bring companions " checkbox.
It is possible to define how many each attendee can add, in addition to establishing what data your guests must complete about who they accompany. For example, best welcome emails, first and last name.
This modality is highly recommended because it will help you with customer loyalty and increase the reach of your event and brand. You could win new prospects and consumers.
3. Description and messages
Using the text editor you can describe your event with a message that will appear on the public page of the activity.
It is also possible to customize the attendance message, which will be shown to those who press the "attend the event" button, and the non-attendance message, for those who click "I will not attend".
4. Editing styles
Entering the "Design" tab, you will access all the functions to edit the page background, typography, logo, header, and so on.
5. Send activation
By clicking on " Invitations> Create Invitation ", a dialog box will appear to complete the information of the campaign associated with the event.
After pressing the " Create Campaign " button, you will be ready to proceed with the shipment.
Are there reports? Yes. It will be possible to check data such as the number of guests, companions, invitations received, numbers of non-attendees, and so on. Also, you will be able to check who are the users that are in each category.
Creation of Surveys
We come to the second module, which, like the previous one, allows us to respond to various objectives. For example, evaluate satisfaction after a purchase, know the opinions of your customers, update their interests, and so on. It is a tool that you can also use from the Email Marketing feature that we have in Loyalist.
Let's delve into its details!
1. First steps
Entering " Surveys> Create Survey ", you must identify it with a name, which will only be for internal use, since the recipients will not see it.
Then you will face the " Details " tab, where you will have to provide data such as the expiration date and time. Also, you will find a checkbox to allow the user to answer anonymously.
2. Content generation
Through "Questions> Create Question", a pop-up window will open for you to choose the type of question you will ask. For example, “Short Text”, which will give the contact a blank space to provide their short responses.
To add a new question, you will have to click the " Create Question " button again and repeat the above.
Your questions can be grouped on one page or an unlimited number of them. The minimum is one question per page.
3. Editing according to appearance and content
Through the menu "Design> Appearance", you will have the option to edit the background of the page, the border and width of your survey, the texts, the type of font, and so on.
By entering "Design> Content", you can edit your texts, the header and footer information, the thank you message, among other options.
4. Send activation
Entering " Campaigns> Survey> Send Survey ", you must name your campaign, select the category to which it belongs and then press the " Create Campaign " button.
Can I access a report? Of course. Through the tab of the same name, you will find your survey summary, which will show you the global report and the summary report so that you can access data such as the percentage of responses that are associated with each question.
Adding value to Email Marketing
Customer loyalty is not such a simple step. To begin with, it is impossible to get 100% of users to end up loyal, therefore, setting that as a goal is a mistake. However, you can work to get as much as possible into that category and stick with it over time. It is a process that includes a series of actions, where the Event and Survey modules will be of great help.
By including them in your strategy, you will not only be able to obtain valuable information to nurture future campaigns, but you will also open an important feedback bridge with your audience. Also, both tools can be used to satisfy different purposes and themes, which adds value to your shipments and improves the user experience.
Get to know them, discover everything you can do with them, and incorporate them in a personalized way. They will be your undisputed allies in customer loyalty.