IMARC Group, a leading market research company, has recently releases report titled “Deodorants Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The study provides a detailed analysis of the industry, including the global deodorants market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights
How big is the deodorants market?
The global deodorants market size reached US$ 27.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.9 Billion by 2028, exhibiting a growth rate (CAGR) of 4.6% during 2023-2028.
What is deodorants?
A deodorant is a personal grooming product used to prevent unpleasant body odor caused by sweating. It contains antimicrobial properties that slow down the process of bacterial breakdown and perspiration in armpits, feet, and other parts of the body. Presently, it is available in the form of sprays, aerosols, wipes, roll-ons, and sticks packed in hollow tubes, cans, and plastic bottles.
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What are the growth prospects and trends in the deodorants industry?
The growing consumer spending on personal hygienic products represents one of the key factors catalyzing the demand for deodorants. In addition, the increasing use of coconut oil, essential oils, activated charcoal, and baking soda to manufacture organic deodorants is contributing to the market growth. Besides this, the introduction of affordable, pocket-sized variants is bolstering the market growth. Furthermore, the rising emphasis on launching long-lasting and strong fragrant deodorants is positively influencing the market. Moreover, the expansion of e-commerce retail channels and increasing promotional activities undertaken by leading players through social media platforms are propelling the market growth.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Product Type:
Sprays
Roll-On
Creams
Gels
Wipes
Sticks
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies
Online Stores
Others
Breakup by Packaging Type:
Metal
Plastic
Others
Breakup by Region:
North America (U.S. & Canada)
Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
Latin America (Brazil, Mexico)
Middle East & Africa
Who are the key players operating in the industry?
The report covers the major market players including:
Adidas AG
Avon Products Inc. (Natura & Co.)
Beiersdorf AG (maxingvest ag)
Cavinkare Private Limited
Church & Dwight Co. Inc.
Colgate-Palmolive Company
Estée Lauder Companies
Godrej Consumer Products Limited
Henkel AG & Co. KGaA
Lion Corporation
L'Oréal
The Procter & Gamble Company
Unilever Plc.
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