Do you remember how the Internet started? It was just a network of text documents and almost all of us have witnessed the Internet trip. Things, of course, have changed for the better and the presence of images, audios and videos is a common sight now.
This changing face of the Internet has greatly affected marketing strategies and there is a great demand for fresh, informative, interactive and cutting-edge marketing techniques. And what is better than animated videos?
Animated videos are a powerful tool with the potential to strongly impact the world of digital marketing. While it may seem new to the uninitiated, technology giants have been using it for years. Microsoft used animated videos to market MS Office and Windows, along with companies such as Apple, eBay, and Fujitsu. Google later caught up with the trend and launched an animated campaign in 2012.
Given that the cost of production is low, and also that these are more attractive and visible to the audience, the future of digital marketing would be full of all kinds of animated videos and it would not be bad to say that animated videos would work as a main marketing weapon
Let's see how animated videos can help increase website traffic:
Psychological impact
Up to 60% of visitors would prefer to watch videos since they are available. Viewers are more likely to retain a video that describes the company's commitment to its services and promises. In addition, it is a proven fact that people are more intrigued by videos; People tend to connect instantly with animated illustrations. This is why people who watch videos are more 89% more likely to invest in a service or product. In any case, it is more convenient to watch videos than read texts.
Immense potential
When it comes to animated videos, only your imagination is the limit. This form of media has long-term support. As a generally accepted rule, animated videos tend to be as short as possible. This is done to retain the customer for the entire duration of the video and, of course, to keep production costs down.
All you need to do is thoroughly accelerate creativity and quality.
Complementing the brand image
Of all the complex channels available, digital production is one of the most versatile options for anyone looking to create a potentially viable animated advertising campaign. These animations can be used without problems to match the existing theme or image of the company.
Everything says that online videos are the best source of traffic and revenue and represent more than 90% of global Internet traffic. They are a long-term investment and should be widely used by small, medium and large brands alike.