Electric Toothbrush Market Size, Share | Industry Report, 2027

Electric Toothbrush Market

The Electric Toothbrush Market is expected to expand at a robust CAGR during the forecast period (2020-2027).

The factors driving the growth of Electric Toothbrush Market includes increasing incidence of tooth decay, Root Infection and Enamel Erosion, expanding geriatric population, rising emphasis on maintaining oral hygiene and growing consumption of toxic substances such as Tobacco and alcohol. According to the report published by American Cancer Society, around 54,000 new cases of oral cavity were recorded, out of which 11,230 deaths from oral cavity are estimated for 2022, which is increasing the demand for electric toothbrush products in the United States. Moreover, the technological advancements in the electric toothbrush, increasing adoption of advanced oral health maintenance devices, improvements in the living standards and easy availability of electric toothbrush through e-commerce platforms, are some of the additional factors supplementing the Electric Toothbrush Market share. As per the Electric Toothbrush Market Analysis, the electric toothbrush helps to remove plaque in areas which are hard to reach, improves the focus while brushing, enhances the oral health and are gentle on the gums, are some of the key features contributing to the market growth.

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However, the growth of Electric Toothbrush Market is hindered due to insufficient knowledge about electric toothbrush amongst consumers.

The prominent players operating in the market are Wellness Oral Care, Conair Corporation, Church & Dwight Co. Inc., Panasonic Corporation, Colgate-Palmolive Company, Pursonic LLC, Water Pik Inc., JSB Healthcare, FOREO, Omron Corporation, Koninklijke Philips NV, The Procter & Gamble Company, Lion Corporation and Kolibree SAS, among others.

Application: Segment Analysis

Based on Application, the Adults segment is predicted to capture the largest market share over the forecast period. The increasing consumption of unhealthy products, busy lifestyles, and rising focus towards maintaining oral hygiene, are some of the important factors responsible for the growth of the segment.

Product Type: Segment Analysis

Based on Product Type, the rechargeable segment is expected to expand at a significant CAGR during the forecast period. The rechargeable electric toothbrush gives digital reminders about removing the brush and provides information to customers if the brushing gets too hard, are some of the features augmenting the growth of the segment.

Regional: Segment Analysis

Based on Region, the Asia-Pacific region is estimated to expand at a remarkable CAGR over the forecast period. The increasing sales of oral healthcare products through e-commerce platforms, growing adoption of advanced technologies, rapid urbanization, and high population growth rates, rising disposable income and improvements in the living standards, are propelling the market growth in Asia-Pacific region.

Market Segmentation

Segmentation by Product Type

Battery

Rechargeable

Segmentation by Bristles

Nanometer Bristles

Soft Bristles

Segmentation by Head Movement

Sonic/Side-by-Side

Rotation/Oscillation

Segmentation by Application

Children

Adults

 Segmentation by Region

Asia Pacific

China

Japan

India

Rest of APAC

North America

United States of America

Canada

Europe

United Kingdom

Germany

France

Spain

Rest of Europe

RoW

Brazil

South Africa

Saudi Arabia

UAE

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