An illustrated logo design often consists of a basic logo, with a detailed illustration added. A non-illustrated logo design may simply contain a basic drawing, however it will often be more of an outline or shape than an actual illustration details the time it takes to incorporate depth and detail into a basic character design. Illustrations can provide a unique signature to a logo that gives it more personality. Even if a company does not utilize illustrations in their business logos, they can still use them to emphasize certain parts of a business or as a part of a letterhead or branding material.
The reason for this is that it allows for the versatility to be used in any medium. The benefit of using an illustration in a logo design over a pure typed background is that the text can be repositioned to change size without losing the original meaning. For example, if an advertisement is printed in a publication, the size of the text will need to be adjusted to fit the dimensions of the paper and the image will not be able to be repositioned. With an illustration logo design, the size of the image and the text can be changed at anytime, and the reader will not notice the adjustment needed.
Another advantage of illustrated logos is that they are more attention grabbing and effective in getting consumers' attention than pure typed designs. Because the consumer cannot see every single detail that is in your advertisement, illustrated logos are a great way to draw their attention. They allow you to show a clearer picture or concept than would a pure typed background, and they will often stand out more than a simple colored background, particularly for items or services that are very noticeable or stand out for some reason.
An illustrated logo design also gives us full creative freedom. As with other forms of design, it can be difficult and frustrating to try to create a unique and memorable design from a limited palette of colors and textures. However, with an illustrated logo design, you can explore the full range of your imagination. The possibilities are endless.
Illustrations are one of the most widely used methods of providing text or a graphic for logo designs. You can find illustrations all over the web. There are many examples of logo designs with illustrations, including common icons, animals, words, and phrases.