Content curation and sharing is the easiest and simplest method for acquiring new Instagram followers, despite its relatively low yield. Like all the other methodologies detailed in this post, content curation and sharing is most effective for follower growth when implemented concurrently with all the other strategies.
Here's how it works (it's really simple).
Anytime you see a popular Instagram story or feed post that falls within your niche, share it on your own story and tag the original author. This will not only notify the original poster of your appreciation of their content, but also increases your chances of reciprocal engagement, in turn increasing the likelihood the original posters followers will then choose to follow you.
Utilizing Your Instagram Bio for IG Follower Growth read full report
Though not directly involved in Instagram follower growth, optimizing your IG account bio is an essential step in creating a cohesive brand narrative, and having a well-defined brand voice builds trust with users, in turn increasing the overall engagement with your content.
A good Instagram bio should include a brand/personal name, email contact information, associated social media account handles, and a branded avatar. Though not 100% necessary, but definitely helpful, IG story highlights allow you to save videos to your bio. Many brands use story highlights to give more detailed information of their products or to provide a humanizing story to their background. E-commerce brands should also consider adding a link tree to their bio, so potential customers have near-instant access to the product pages and info without having to leave the Instagram app. Optimizing your Instagram bio with these elements will not only lend to your brands' credibility, but also its perceived legitimacy and public awareness. Below are several examples of brands who have successfully leveraged their Instagram bio for follower growth.
@madeonmade@bulletproof@madewell
Maintain a Consistent Instagram Aesthetic
Once your IG bio is properly optimized, the next step is to determine a consistent Instagram aesthetic for your feed. Like your bio, a consistent Instagram aesthetic helps to better define your brand voice and reputation. Similar to advertising, maintaining aesthetic harmony in your Instagram feed is paramount to building up your brand awareness and in turn your overall IG follower count.
Your Instagram aesthetic can be defined by using similar editing recipes, filters, or photo compositions for all of your content. If your aesthetic is consistent and visually unique, users will begin to unconsciously associate the style with your brand.
Below you'll find some examples of brands who have established a consistent Instagram aesthetic, evident throughout their feed.