Siraj Raval is an AI Educator, Bestselling Author, and Data Scientist. He is the founder of the international nonprofit School of AI-based in over 400 cities globally, with over 800 deans teaching and it has amounted to the fastest growing AI community in the world. Siraj has been recognized by tech tycoons such as Elon Musk, Google etc. and his School has worked on a host of open source work. Siraj Raval was born in Houston. His parents bought him the first computer when he was 12 years old because of which he then gained an interest in technology. Today, he has spoken in The United Nations, CERN, and Data Science conferences around the world about the potential AI technology has for the betterment humanity. Besides being a programmer, Siraj is also a speaker, a major YouTube Influencer, rapper, and postmodernist.
There is a huge rise in the demand for Artificial Intelligence developers because of how potent this field is and that it paves the way for the future in every industry whether it’s medical, marketing, technology etc.
Let’s see how AI affects the marketing world:
1. Content Curation
AI can curate content as well as generate it. If the content is curated by artificial intelligence it will make communication with visitors on site more seamless. AI is mostly used to spin personalized content recommendations such as the “people who buy Z also like to buy O”. Just like Netflix’s recommendation system for movies and TV shows which even we know is very accurate!
Your company can benefit from AI because once visitors are on your blog, they will spend more time on it if they see that the recommendations suit them.
2. Searches
Voice searches are not a thing of the past but they do need a lot of tuning for the future. Through AI, lengthy keywords will be abstained from whereas conversational keywords will become more in play. Brands that know how to take advantage of voice searches will be able to increase their organic traffic. Research revealed that 70% of the searches Google assistant receives are in regular conversational language and not the keywords you would normally type out. There have been two big advancements in artificial intelligence that revolutionized Internet searches and search engine optimization (SEO): voice search and Google’s algorithm, RankBrain.
3. Predictive Analysis
Predictive analysis isn't just statistical algorithms or machine learning data but it is also the ability to identify the probability of future results. Marketing is no stranger to predictive models. These models help in predicting and calculating the outcome of matters like – the prospect of becoming a client, quoted price to make a conversion, which customers would make more purchases etc. However, your predictive model is as good as the data you feed it so mistakes or randomness will result in inaccurate predictions.
AI will transform marketers from reactive to proactive planners because of the optimization of this futuristic system.
Join the School of AI and become a top industry leader with the help of Siraj Raval!