Here's What Happened to Me:
About last year I worked with three enterprising women have been considering a start-up company focusing on makeup and a tub and body line. These were a great referral from a reliable business colleague.
When these clients first contacted me, they hadn't done any research within their client market, they had no business plan and they had no idea what sort of logo they wanted. Nor did they understand what their business was about, what their competition was doing, as well as who their customers were. They only thought, "We want a custom logo of some sort which will define our company, so let's hire a custom ".These clients were intelligent, fun and enthusiastic women who said they wanted custom logo - but in retrospect I now know they needed wasn't custom logo but concept design.NOTE: If you're a small business owner here's a significant point you do not wish to miss: your company should define what your logo seems like and what it is; your logo shouldn't define your company.How come it important to distinguish between concept and custom logo? logo phoenix AZ
Understanding the project as a custom logo or concept design clearly defines the last product of the project, along with the project's expectations. Once the project's expectations and objectives aren't clearly defined we end up with miscommunication and the project can end badly for both parties.
If you're a custom, it's critical to have the expectations spelled out; miscommunication and misconceptions may cost you a lot of time and money. It's your responsibility as a custom to get clear on which the project's scope and objective in fact is, and help the business owner understand the process and the finish product. And as a company owner, you wish to make certain you're getting what you're paying for.
Here's a real-world example, which will allow you to distinguish between custom logo and concept design: a customer informs you, "This is exactly what we want, we've taken some time and energy to go through the competition, talked to our clients and discussed what we're looking for in a logo/brand. We are interested to state this..." - this is logo design. The last output and objective because of this project will be a final, finished logo that the organization will use so long as it remains in business.
Conversely, another client says, "Well, we're not sure what we're looking for, so were bringing you on as our creative person. We don't understand what we want, but when you hit it, we'll know it" - this is concept design. The last output and objective because of this project is to generate new ideas and identity concepts for company can mull around, brainstorm over (the designer essentially does the research and the thinking for the company). Clients typically receive 3-9 different concepts depending on the designer.
Do you begin to see the difference?
Ultimately the last product is either a finished, "emerge stone" logo a company use from the period on, or the last product(s) are concepts that help the organization flush out ideas they haven't had time to appear into, ideas they will look over, discuss and test.
Either way, it's important to make the distinction before the project begins. The next group of questions may help both parties understand the type of the project.What Questions to Ask to Determine if You've Logo Design or Concept Design:
Maybe you have spent anytime thinking about what you think will be a good logo?
Maybe you have scrutinized your competitors logos, are you experiencing any samples of logos (in or from the industry) that you like or dislike?
Maybe you have talked to many clients or prospects about any of it?
Who's causeing the decision? How are you currently or they likely to be which makes it?
Are you currently likely to be causeing the decision based on which you want or what your clients have told you they like?
Maybe you have invested anytime getting some preliminary feedback from clients or prospects?
What is this logo designed to convey, communicate or say to a customer or prospect?
Do you have a tag line?
What images/icons or insignias you think would help communicate your message and draw in customers?
How would you want your logo to differentiate your company from your competition? How do you want your logo allow you to define a distinct segment market that's distinctive from your competitors?
How do you want prospects/customers to feel if they see your logo?
What do you want prospects/customers to think if they see your logo?
What are some adjectives you would want your prospects/customers to utilize to explain your company predicated on seeing your logo?
Based on the answers fond of these questions, you must quickly manage to determine if the project is really a concept design or a brand design.Key Phrases that Indicate Concept Design:
Listed below are numerous top phrases I've heard which should tip you off that the project is concept design as opposed to logo design. The business enterprise owner says,
"I don't understand what I'd like, however when I see it, I'll know"
"Just create some logos, and I'll let you know what I do believe"
"I can definitely let you know what I don't like"
"I don't have much for you to take, just use your creativity"
"I haven't had time to think about what I'd like"
"I'm not sure what else is out there, in terms of my competitor's logo"
"I'm just starting this business and I probably need to get something"
"I'm thinking about starting this business and I've got to produce a look or something"
"I should just get something done"