HERE IS WHAT VIDEO PRODUCTION PROFESSIONALS AND FILMMAKERS NEED TO KNOW

ABOUT COLOR CORRECTION AND COLOR GRADING

Sometimes filmmakers need to be able to take on the roles of director and editor. So if you are a filmmaker, you need to know the basics before you can begin playing with your new color grading software (such as Adobe SpeedGrade and DaVinci Resolve) or with the built-in color correction tools such as Final Cut Pro or your local iMovie. How can you tell the difference between color corrections and color grading? Well, not many people can answer this question, including video production experts.

What Is Color Correction?

This is the act of altering the exposure, white balance, and ISO noise of an Image in order to correct camera settings. You basically change raw footage to reflect human perception. Color correction's goal is to give your footage an appealing visual appearance that is pleasing to the eyes and appealing to viewers.

Benefits Of Color Correction services in video production

Maximize Your Footage

No matter how efficient your cinematographer or camera maybe, color correction can help you achieve the highest quality images. This gives you the greatest flexibility to edit the videos later. Editors can match camera shots to create something that captivates an audience.

Increasing Production Value

Color correction is the cheapest way to improve your content's production quality. Any other content is boring. That's why cell phone videos don't look like Star Wars.

Storytelling

All of us strive to create engaging content. Since colors subconsciously create moods, they can emotionally resonate with your audience. Bright colors can be a positive and cheerful choice, but dark and muted tones will create a serious and sad tone.

If you are a brand that regularly produces video content, you may be able to create unique color looks that you can use throughout your content. Your brand's color scheme in digital video content can be as important as your logo.

Tips To Make The Most Of Color Correction

Where Do You Start?

You can begin color correction by finding clips that are closest to the scene you desire. You can then adjust the color correction values to match the clips or give the scene a natural look.

Adjust Whites And Blacks

Video color correction can be used to correct any mistakes in white balance. Adjust your blacks and whites using your video editing software. You should ensure that they remain consistent from one clip to the next. You may need to make small adjustments, so don’t be too worried if they differ from one clip to another.

Calibrate Highlights, Midtones, Shadows, and Midtones

When adjusting the values for shadows and midtones, it is important that you do not try to give it an artistic look. This part of color correction isn't about aesthetics. It is about giving your video the best color fidelity and light intensity.

What Is Color Grading?

Color grading can be used to change the visual appearance of an image, whether it is color, saturation, contrast, or hue.

Professional color grading is both an art and a technical skill. This is apparent in filmmaking as well as how color grading appears in video formats. It is often impossible to experiment with different styles on film.

Color grading can alter the mood or feel of an image. Color grading can be used to tell a story or show information about a character. But it differs depending on the theme. For example, a romantic movie may use more saturated colors and have darker hues compared to tragic subjects.

Benefits Of Color Grading services In Video Production

The First Impressions of a video are Defined by Color Grading

Most videos are first seen when they appear in endless scrolls on social media or as thumbnails in galleries. Perfect skin retouching and flawless exposure are not important in these cases. Simply because the user isn't seeing the videos in enough detail to be aware of such things, it doesn't mean that they are not perceiving them. In these contexts, color grading stands out. If the video is beautifully colored and appeals to the viewers, they will be more likely to take a closer look.

Color Grading Communicates The Mood Of A Scene

A well-graded video can enhance the story or transform the scene. A scene without grading can look dull, disjointed, boring, and even flat. Grading becomes easier for a photographer as they become more skilled at it. This allows them to use color tone to affect the emotional tone of a scene. This level of grading can make an otherwise dull frame into a cinematic masterpiece.

Color Grading Can Help You Create a Brand and Style That Reflects Your Personality

An editor’s biggest challenge is creating a distinctive style that can be used as a brand. This is where color grading comes in. Many clients will come to you with many different projects. You can tie all of these projects together by creating a consistent brand for color grading. This not only makes you stand out but also gives you something unique to offer.

Final Thoughts

As mentioned earlier, color correction and color grade are often used interchangeably. It is wrong to do this. Both refer to different methods of editing color in the video. We have described them both in the article at length. Hopefully, reading this write-up would have enlightened you with insights you were looking for.