People today are more health-conscious than ever before.
A recent report by consumer research giant Nielsen stated “Health and wellness is THE single most powerful consumer force of 2021 and beyond.”
People today are more intentional about spending time and money on things that positively impact their well-being. Membership clubs are no exception. Clubs should support people in enjoying their social activities without compromising on fun, food, and exercise.
So, it’s vital for you – a club owner or manager – to evaluate the health of your club, introduce incentives, and promote healthier lifestyles as well as making it simple and efficient for your members to sign up for these new offerings.
After all, healthier members are happier (and more loyal) members!
Healthy New Year Goals
The New Year is a time when many people make resolutions to lead a healthier life.
Whether that includes sticking to a nutritious plant-based diet or working on their fitness, following these new year goals can be difficult. Many people are hesitant to eat out or socialize due to a lack of quality options that support their goals.
As a club, you can change things around this new year and offer healthy options that drive your members to visit more often!
Fitness Events and Offerings
Utilizing club management software for events, you can schedule events for your members around health and wellness activities. Whether it’s a holiday or charity 5k, monthly triathlon challenge, or nutrition seminar.
Having a club member app or member portal allows your members to view all the events happening around your club and even allows them to filter it based on interest, as well as registering and getting digital tickets or opt in for a monthly fitness challenge and track their progress.
Another fun way you can promote healthy living at the club is by initiating Virtual Marathon contests like IRONMAN®.
Here, members can participate in a month-long challenge to complete running, swimming, and biking miles. To make things even more exciting, throw in a winner’s prize, such as a free massage at the spa or an athletic wear gift card for the club shop!
Consider utilizing a message board on the member portal or member app to get a buzz going and allow people to share their progress.
In addition to events around health and wellness, offering an array of fitness classes for your members is also an essential offering these days. With the amount of fitness clubs competing outside of your private club as well as virtual fitness options, you need to have compelling fitness offerings for your members at the club. Utilizing the top fitness club management software, you’ll be able to manage your trainers’ schedules for personal training and group class schedules. With the fitness club software and the member app, members will be able to view trainer’s schedules and book sessions as well as group fitness classes seamlessly.
Healthy Dining Options
The "plant-based “boom” is not slowing down, yet restaurants at many clubs are still offering a limited menu of traditional “fake meat” options, bland steamed vegetables, or just salads as their plant based choices.
Look to restaurants such as True Food Kitchen and Eleven Madison Park for inspiration. These establishments have shown that plant-based fine dining can be palettes of colorful, nutritious, and delicious food.
In addition, blue zones – regions in the world where the world’s oldest people live – have amazingly healthy and scrumptious plant-based diets that can inspire your menu.
In addition, a leading country club management software allows for club staff to save members dining preferences in the F&B POS system and membership management system and allows for anticipatory service from the staff to suggest the members healthy favorites.
Delicious food that supports longevity, as well as making it easier for members to order them – what more could your members ask for?
Walking Paths
A walk in the pleasant outdoors is the perfect light and fun exercise for individuals and families.
For every club, multiple walking paths are a must-have. Having paths around the club that are pre-mapped based on mileage, for instance 1 mile, 2 miles, 3 miles, etc. make it easy for members to select a route based on their mood, health, and fitness goals. Having these paths pre-mapped within the member app makes it convenient for members to head out for a walk and decide their path as they go!
No designated walking paths around your club? Get creative! When the greens are having maintenance, open the cart paths for members to use as walking paths. Updating members on the member app when greens are having maintenance and open for walking paths is simple with push notifications.
Cold weather? Consider hosting fun, music-themed walks or fitness boot-camps in an empty ballroom or restaurant during off hours utilizing your club management event software and having members register through the member app.
Contributing To Healthier Communities
A club that cares for the health of its members is doing a great service. Supporting members’ well-being by incorporating the social elements of the club membership experience improves camaraderie among your membership and contributes to healthier and happier communities!