Audience engagement in YouTube is valuable. You already know that. But attracting the right attention is not a very easy task to accomplish. There are different factors that you have to focus on to increase your engagement levels. YouTube itself has a few amazing tools that you can use to improve your overall engagement and generate more views. One of the best ways you can do it is by adding YouTube cards to your videos that you upload.
To increase the overall viewing time and subscriber count, you have to stress customer retention. It is one of the driving forces behind a successful YouTube channel. YouTube's algorithm considers this retention as one of the major factors for ranking the videos.
So, how are you going to use YouTube cards in your videos? If you don't know the right way, then we are here to help you with that. This blog will help you learn how you will use YouTube cards in your videos from now.
Different Types of YouTube Cards
First, let's take a look at the different cards -
1. Merchandise -
As the name suggests, these are the cards that you are going to use if you are trying to sell a product or service to people. You can link the landing page with the video card and direct all the traffic to the page. This is a great way in which you can promote your merchandise from your videos. You can also add other items.
2. Fundraising -
A great way to raise funds and donations for a particular purpose or event, these cards are used for fundraising purposes. YouTube has come in touch with several genuine crowdfunding brands in order to make the people aware of any such event. The viewers can click on the card & they'll be redirected to the donation page where they will submit the funds.
3. Video Playlists -
When watching any video on YouTube, you must have already come across this card. Have you heard the creators saying, "check out the previous videos from here"? Well, this is the card that comes to play when you want to address your past videos? This contributes to more views to the existing videos and helps people to realize what to watch next.
4. Associated Website -
This card will allow the viewers to visit any of the associated websites directly from the video. This website can be a simple blog or even a merchandise store. But, before you use this card, you need to make sure that this website is linked with YouTube's own platform. Without permission, you cannot use the card and promote your website here.
5. Other Cards -
There are two more cards that you can use - channel and fan funding. For the channel card, you can reveal any other channel that you want your viewers to see and subscribe to. The fan funding card is used to collect funds from your audience. Using these funds for a special purpose or donate it somewhere or use it for a reason.
How To Use Cards Properly?
Follow these steps for using YouTube cards -
● First, you will have to click on the "Cards" tab on YouTube Studio. You will find the option on the Video tab and then click on the edit button for the video in which you want to add the card. Click on the "Add Card" option and carry on.
● Once you click on the "Cards" option available on this page, you will be redirected and taken to a separate tab. Here you will find all the cards that are available for your use. Click on the "Add" button, and you will see the different kinds of YouTube cards.
● You'll then get the option to add another video link to the card. If you don't have another link, then you can go ahead and add the "Custom Message" and "Teaser Text" details.
● After you have added all the details and made the necessary changes, you will need to click on the "Save" option. All your changes will be saved, and in a few seconds, you'll see the card on the video with all of your information.
● You can even add the same card to different videos in bulk. Yes! To do this, you will need to select the videos first and then click on "Bulk Card Action's." You'll get three options - Copy, Update and Delete. Choose the option that you want to implement.
This is how you are going to add new cards to each video on YouTube. Now, let's check out how you are going to use the TubeBuddy feature for Youtube in the following segment.
What Is TubeBuddy?
For those of you who don't know, TubeBuddy is a YouTube-certified extension tool for your browser. It helps you add cards to the YouTube videos and brings in a lot of different features on board. It is a very crucial and must-have application for YouTubers. It is very easy to use TubeBuddy. Once you have made a YouTube card, at the bottom, you'll see the option "Set This Video as Card Template."
Click on it and save the card for future videos. This will help you to add the YouTube card directly to any video via TubeBuddy from now. Thus, you will save a lot of time with it.
Final Words -
YouTube has a huge potential to grow in the future. As more people are coming online and the world is focusing on digital media, YouTube stands a great chance to emerge as a champion in this scenario.
If you run a brand or want to create your own individual account, YouTube is the best option. With hundreds of marketers already treating this platform as their most priority, we think it is high time that you also join the community.
Make sure to check out all the steps that we have discussed for making YouTube cards. We are sure they will be of great help to you!