Competition is strong in the field of graphics and logo design. How to make the right choice among all the professionals? Exercising this job allows me to know the specifics, and my experience gives me sufficient hindsight to address the issue by trying to be objective. Here are my 7 tips for choosing a logo designer!
Think of graphic designers in your region
Even if it is quite possible for a graphic designer to work remotely for a company far from his workplace, the fact remains that choosing a Vancouver logo designer will facilitate exchanges. If he is in your department or region, you can easily meet to discuss your project face to face.
In addition, it is fashionable to support local businesses. Soliciting people who are geographically close, whom we are likely to meet again, makes it possible to build a solid professional (and sometimes even friendly) network.
A quick eye on the portfolio.
The projects carried out by the graphic designer can give you a good overview of his work, his style, and his ability to adapt to different missions. However, it would be a shame to trust only that. Indeed, the graphic designer responds to the projects entrusted to him, he cannot necessarily afford to choose his clients or his missions (especially at the start of his career). So if you can't find a project similar to yours in his portfolio, that doesn't mean he isn't able to do it. It's just that he didn't have the opportunity to work on this type of mission. Get an idea of the work of the graphic designer by visiting his portfolio but don't stop there. If so, your project is about a subject that the graphic designer is particularly fond of and on which he dreams of working! And a graphic designer passionate about a subject is necessarily a graphic designer who will be very inspired ...
The course of the graphic designer, his experience
If studies or diplomas do not mean much in terms of graphic design (many graphic designers are self-taught and have not necessarily followed the school curriculum which is going well), the course of the graphic designer can be interesting to take into consideration. What led him to do this job? what did he do before that? Take an interest in the presentation he makes of himself (often on his website or his social networks), this will allow you to define his profile a little more to know if he can stick to your project.
The good feeling
It is perhaps the most important in my opinion, to have a good feeling with the graphic designer. Successful collaboration begins with a good understanding between the two parties. If there is a mutual listening, and understanding, if the current passes between you and that you are on the same wavelength, it is a safe bet that the success of the Vancouver logo design will be there. For this, do not hesitate to contact your graphic designer or ask to meet him/her.
Opinions and recommendations
Reviews are not always very objective or very reliable, of course. However, it is rather reassuring to read recommendations from past clients. Some are honest, so without dwelling too much on this point, take a look at the reviews left on Google, Facebook, Linkedin ...
The right price
Ah, the rates of a freelancer … a huge question. They can go from single to triple. Generally, the hourly rate for a professional freelance graphic designer varies between 30 and 90 $.
Everyone sets their rate (hourly or daily) according to their charges (rents, software, equipment, etc.), their experience, their expertise in a field, their rating (reputation), their geographic location, etc. Several factors can affect the rate.
In any case, a high price will not necessarily guarantee you quality work; on the other hand, a price that is too low can reveal a lack of insurance or experience. There are no rules, it's up to you to determine how much budget you are willing to put for your project, and try to find the graphic designer who will offer you the best quality/price ratio based on the above criteria.