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Illustration by @dariaesste
When creating a website, there are many factors to consider, from the colors to the background images used. One thing that cannot be overlooked when developing a website is its fonts; they bind all the UI design elements together. There are so many typefaces available, and selecting one could prove a challenge; below are the steps for choosing a perfect font for a website.
Find Inspiration
It is wise to look at what other websites have incorporated before deciding on the font style. There are many sources of inspiration on the internet where one can select a font from, such as https://masterbundles.com/awesome-fonts-for-logos-and-websites/, where one can get an unlimited font list to trigger their creativity. A good way of finding out what is out there or getting some ideas is by following social media hashtags.
Consider the Personality Tone and Branding
The internet provides a limitless source of fonts available a click away, but if one does not know where to start, things can quickly get complicated. One needs to consider their audience and the purpose of their product or service they are providing. Factors such as how the website owner wants the users to feel when they first visit the page, playful, welcoming, or serious. Is it a visually focused site with photos, video, animation, or only text, or does the company want its website to have a friendly atmosphere? Once all the questions have been answered and the typefaces selected, it becomes easier to gauge which one corresponds with the message or product.
Less Is More
It is tempting for most designers to use multiple typefaces in a design, but this can result in a cluttered interface. The best way is to use fonts from the same family because they will most likely work harmoniously. Maintaining the same typeface gives the page a more cohesive look; websites like https://masterbundles.com/best-number-fonts/ provide a wide array of typefaces for the font and numbering on the site. The recommended maximum number of typefaces to use is three. In essence, many fonts come with enough variations for different functions of the website.
Conclusion
The first priority when choosing a font design is finding out what the design purpose is. Once the general direction is discovered, a designer can select a typeface from those available on the web for the best combinations. There are many choices available, so one is bound to find something that works well for their website.
302 Launches
Part of the Ideas collection
Published on January 27, 2021
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