The range of fashion brands is huge and some women feel overwhelmed when shopping in the jungle of fashion. But there are many brands that are just right for you.
1. Fashion brands transport an image, which one suits you?
Every fashion brand embodies a lifestyle with corresponding moods, color worlds and model types. Storytelling in branding, in photo campaigns and films plays a huge role as a marketing tool here, because a fashion brand can hardly sell without it.
Just think of a OverlandSA Potchefstroom outdoor clothing store and the image: "Just do it" that stands for performance, power and motivation.
At Tommy Hilfiger, on the other hand, fashionably relaxed sportswear is lived. Jeans, sweatshirts, polos, the American preppy look that also made the brand big.
With other brands like Boss, a customer is approached who wants to be well dressed for work. She is the "boss". This brand offers fashion for business women, they have clear, reduced lines, classic clothes like blazers, trousers and simple blouses.
Surely you also have an image in mind of other fashion brands. Others are new.
Do you shop at Esprit and H&M?
When it comes to brands like Esprit or H&M, I can hardly get a clear picture in my head, because they offer a huge range for every taste. This blurs the image of these brands. Ultimately, H&M simply stands for good value.
So you can always ask yourself if you can identify with a brand and what appeals to you most.
You can find out by looking at the brands' photo campaigns, advertising and decorations. If one speaks to you more, try clothes there. Buy, test and see whether it is suitable for you and whether it will prove itself in the future.
You certainly wouldn't go to Nike for a blazer and when it comes to a hoody you don't think of Boss first, even if they already have them there. (But that's because of Corona.)
Stay open and dare to do new things! There are so many fashion brands - also through the internet, on vacation, other cities or on social media - you always get new incentives. Try it! This is the only way you can continue to develop your own style.
2. What to do if you like a brand but don't like it?
What can also easily happen: You like the image of a brand, but the clothes don't fit - they just aren't suitable for your body type and height. Then keep your hands off it or try again in 2-3 seasons.
Last year I discovered some fashion brands that used to be too small for me, because a lot of things are now cut much more casually.
You don't have a "standard figure"? Know your sizes and physical preferences and shop with specialists who offer you suitable cuts. Luckily there are. This way you are much more likely to find the right clothes for your body and style.
Why fashion brands are constantly changing their styles and cuts
Brands are always based on the big trends from Paris, Milan or New York. That's why they also change their colors, patterns, cuts and become wider, narrower, shorter or longer - depending on what's trending at the moment.
So we all used to wear tight hipsters, then came skinny pants, today the pants are high-waisted and cut much wider on the leg.
Likewise, one finds almost exclusively sweaters and shirts with oversized shoulders. But that only suits women with straight and broad shoulders.