This 2020 has been a chaotic year for most of us, with the whole virus issue the world has become more digital.
The Christmas season has become more about shopping online, a trend that was on the rise, but it seems to have accelerated.
Research by app-promotion.net has shown that application downloads have experienced a strong new trend with containment measures.
In order to ensure that you can receive a certain percentage of these consumers, we will give you some tips so that you can implement them in your applications from today.
1. Add seasonal keywords
In this age, people search for keywords related to vacations, it depends on the type of applications you have, you can take advantage of this.
If you are just getting started with your applications, it would not be recommended that you search for too generic keywords such as "Christmas gifts". Take your efforts to Keywords of less competition, these will be easier for you to position them.
There are specialized tools in this type of task that can make your life easier.
It is known that applications that have purchased, such as games benefit from this era, it seems that people are in "spend and then think" mode ...
An example could be "holiday game for children" can be an idea of a keyword, you can see that it is not so general, it is your task to know whether or not it has competition in the application store.
2. Seasonal app campaigns
As we mentioned earlier, Christmas is a great time to download apps. This also means that companies are spending twice as much to reach more consumers.
If you do not have a budget to create campaigns, then you will have to continuously optimize your Apps and do everything in a more organic way.
But if you decide to start with little money, here are some short tips to put into practice.
If you want to guarantee the success of all your campaigns, it is vitally important that you know your conversion goal.
In addition, you have to create excellent value content so that not only do they install your application for a moment, people will not hesitate for a moment to write a bad review, otherwise when everything goes well they will barely leave stars.
When running your campaigns, keyword research is vital in deciding how you are going to run your ads.
3. Adapt your images to the holiday season
In this festive season the visual sells, that is why in your applications you cannot stop making the Christmas season feel, this can help you to attract attention...
The research mentions that adding Christmas decorations to your icons can increase conversions by up to 40%.
Plus, it will help you appear in better places these days.
So do not leave aside the whole Christmas theme in your Apps, that is, not only combine your icon but also your screenshots or videos.
You don't have to complicate your life, just adding a few flurries of snow and some Christmas trees can be of great help.
4. Special offers and notifications
Holidays are also a special time to share with the most loyal users.
So do not hesitate to add a special promotion at this time, a discount code, the more personal the offer, the more chances you have of conversion.
Remember that people are in "consumption mode" and you can increase your sales considerably if you do it the right way.
Some offers that you could add are the following:
- Filters or special stickers related to Christmas
- Special price for gifts
- Special New Year subscription price
- A special training plan or diet menu to start the new year.
Looking forward
Spending on apps is expected to far exceed last year and peak this Christmas and next year.
Now that you have this information you can get the most out of it and make the services you offer in your applications profitable ...