The first thing you need to look over the blog's content and website's content. Take a look at guest posts they've posted previously to determine what kind of content they usually will accept. Also, take a look at their top or most popular posts.
If the content of that website doesn't match your ideal customer online It's probably not the right site to be posting to in the first place.
It's all about choosing the right platforms here. You'll want one that has an enormous audience, yes however, you also want one with readers that are in line with your demographics.
Consider this blog as person and not a website.
You're trying to publish a post on the internet however, you're also trying to make contact with someone.
Instead of viewing the website as a blog site or a business-building opportunity consider it an individual you must meet on the personal level.
There's someone real behind that website (sometimes twenty or more real individuals). You'll want to build an official connection with them, so that you can begin collaborating in a team, as well as making pitches to the company which will be considered in the future. If they perceive you as an actual person you are more likely to listen to your pitch seriously.
My experience began with me finding real people to get to know; not a corporation or website. This strategy is what prompted my column in The Huffington Post. I discovered Ariana Huffington's direct message she had sent me, so I pitched her and was introduced within 24 hours to her blog editor using an account on the site!
Contact a Real Editor, not an email form
As I have mentioned in my study, you have to establish a connection with the most suitable person. Although you can submit numerous contact forms but you won't get much traction doing this. Check to submit guest post.
You must instead locate a person who you can reach out to and pitch an article as a guest. This is usually a site's editor or the content manager. On certain sites it could be the owner of the blog.
How can you identify an actual person?
Simple. Social media!
Social media can be a great method of locating real people to host your guest blog. You can follow them on Twitter as well as Facebook. Doing an Facebook search could identify whom the person who edits "Site X" may be.
Additionally, Google is your friend here.
Utilize Google to find the editor of a specific blog by using keywords that are targeted, such as "managing blog editor,"" "content manager" as well as "content editor." After you have gotten the names, make contact directly to them.