YouTube is a video content website where YouTube creators upload their videos and viewers watch the videos. A few years ago, there were fewer video creators and more viewers that gave growth to the creators. But you know there is enough content and millions of videos are uploaded every day on YouTube. So the growth for absurd and less informational creator videos is very less but value-adding creators can grow without any interruptions. How videos are ranked on YouTube? The ranking of videos on YouTube is decided by search engine optimization (SEO). YouTube has its SEO that evaluates videos and refines them for the right keyword searched by the user. Many things decide which video should be given first rank or second rank and so on as a search result. Let’s know them step by step –
1. Keywords and tags –
YouTube gives a search result based on the keyword that is searched by the user. These keywords are written in the description box and tags box by the creator/publisher. The publisher knows that the video which he/she created is talking about which thing. So he/she selects such words for the title and tags of the video that are related to the content of the video. These keywords and tags are necessary things to rank first as a result on YouTube because the SEO reads those keywords and tags before showing the results. But this doesn’t mean that your every video will rank first because there are more things left to get rank one. Maybe you have provided wrong keywords that are neither searched by any user nor the content related to that keyword.
2. Overall watch-time –
If you have selected the right keywords which are searched regularly on YouTube search engine, your video will be visible in the top ten or twenty of results. But that is not enough for a growing creator. Your video should have better watch-time for ranking first than other videos because SEO gives the first ranking to that video which has almost 70% or higher watch time than other relevant videos. How you can increase the watch-time of the videos? Watch-time depends on user engagement. So you should give user engagement content.
3. Video content and publishing date –
How you can increase user engagement? User engagement will depend on your content quality. Every video should have a higher quality of content so that your watch time will also get increased and may outperform another competitor video. Better content means you should give complete information about the topic and should have a great thumbnail. Yes, thumbnail. It attracts the user to click on your video only if your thumbnail looks better otherwise your video will get scroll up and you will lose views. One more thing is the publishing date of the video so the new video replaces older videos.
People also use inorganic ways to increase views like placing their videos as ads or they buy YouTube video likes by giving the order to a website.