How often do you say happy birthday to a friend? Why not tell your customers too? A recent study by Fulcrum, a marketing and analytics provider, showed that nearly 75 percent of respondents think more positively about companies sending personalized emails to their customers. An article, "Birthday greetings and discounts resonate with customers", on the FSR magazine website, discussed creating that personal contact and relationship with your customers that lead to greater loyalty to your restaurant's brand. . Of the nearly seventy-five percent of people who have a more positive outlook on a company after a happy birthday greeting, nearly eighty-eight percent of those surveyed generate higher brand loyalty.
While these facts apply to many different types of businesses, the biggest impact is in the food and beverage industry. The same study found that ninety-two percent of customers who received birthday emails from the food and beverage industry saw a more positive outlook at the restaurant. In addition to a more positive outlook on the restaurant, 96 percent showed an increase in loyalty to the restaurant. Sending a birthday email to customers who choose to subscribe to an email list increases the positive appearance of your restaurant and improves loyalty. If creating a better restaurant image and greater loyalty is as easy as sending an email, why not just say happy birthday? Not only was it proven effective to send birthday emails to your customers, but adding a coupon turned out to be more effective. One study showed that it is 24 percent more effective for your restaurant to send a happy birthday coupon of some kind to your customers.
Ziarulunirea has the technology and capabilities to create automated emails for its clients using our online ordering system. These automated emails that are sent to your clients can cover a variety of topics. Whether it is your clients' birthday or perhaps your anniversary, ziarulunirea can send emails to your loyal clients. Your restaurant can stay in the front of your customers' minds due to your contact with them via email. Not only does Ziarulunirea have the ability to send happy birthday and anniversary emails, but the emails can be fully customized for your restaurant for any occasion you want to celebrate with your customer. In addition to personalized emails to your customer, Ziarulunirea can help your restaurant attach potential discount coupons to those emails so that you can take advantage of the added loyalty coupons they bring. We can send coupons related to what your restaurant wants, be it a ten percent discount to buy one item, get the second coupon for free. Let ziarulunirea help your restaurant create a personal relationship with your most loyal customers.