As a luxury property marketing professional it is vital to study what high net worth individuals try to find from luxury goods and service providers. You are able to gain keen insights into providing superlative service and demonstrating superior marketing savvy by studying the most truly effective ranked jewelry brands on the planet that specialize in exquisite gemstones.
Based on the Luxury Brand Status Index of the Luxury Institute they're the most truly effective ranked jewelry Celebrity Net Worth brands for top notch gemstones:
#1 Graff Diamonds
#2 Harry Winston
#3 Buccelati
Here is the criterion upon which the survey of high net worth consumers was based (with equal weighting for every category):
Consistent Superior Quality
Uniqueness and Exclusivity
Making the Customer Feel Special Throughout the Entire Experience
Famous Clientele (i.e., Oprah shops there)
To attract more high net worth clients, answer these survey questions and apply your answers to your own personal luxury property marketing practice:
How will you provide more consistent, good quality service?
How will you offer an exceptional promise of value that's truly unique and exclusive?
How will you make your clients feel a lot more special before, during and after their transactions to buy or sell property?
How will you let new clients understand that you've worked with highly successful people (even local celebrities)?
The thing that was remarkable concerning this survey is how closely these firms were ranked. They ranked within tenths of points of every other. It absolutely was similar to recent Olympic venues when the difference between the Gold and Silver Medal was hundredths of seconds.
As a luxury property marketing professional, differentiating yourself from your own closest competitors is completely essential. It is very challenging if you are among the most truly effective three market leaders, because your "DNA" can be so close to that of one's competition. But, like multicolored carrots (the vegetable) you will need to amplify that difference. Your unique selling proposition must be laser sharp. Graff Diamonds'unique selling proposition is that they don't sell diamonds under one carat.
Here is a warning! It is straightforward to fall into the trap of out-spending your competition to reach top-of mind brand awareness, when the answer is always to out-think them. Occasionally, out-spending works setting you apart. Laurence Graff, president of Graff Diamonds recently outbid forty audience for the Lesotho Promise, the largest diamond present in thirteen years. It weighed 603 carats. His company's slogan is we sell "probably the most fabulous jewels on the planet ".