If you are reading this, you are probably a notary loan signing agent. You realize that company has slowed down substantially since the true property industry debacle. If you are like me, obviously, you decide to try to include an extra energy to market yourself.
While I are finding that a number of my marketing initiatives are STARTING to pay for down, such as for example Bing AdWords and wanting to send my notary website to as much research engines and list directories as I will, I was surprised yesterday when I obtained a phone from an escrow company who requested for me to visit their company in Pasadena, Colorado, and do a loan Real Estate record signing. Bewildered, my first believed was that probably their notaries are not readily available for the day, that's why the escrow official is calling me. But when I requested her, she told me simply that she named me because she liked the client support I presented to her and her client on a prior mobile signing. I was still significantly in disbelief that while she can used any one of the notaries in her company, FREE of demand to the client, she decided me. I thought this would have been a great opportunity for me to meet up their whole staff and put my marketing products to use.
I'd created some MOUSEPADS with my company emblem and information and determined these would have been a great way to place my company ALWAYS at my clients' fingertips. There have been about 10 persons in the office and I passed out my mousepads to any or all and 4 persons actually didn't have mousepads. Not just did they thank me for the free gift (which price me about $2.00), nevertheless they LOVED the idea of the mousepad. I'd used a standard $500 for 250 parts and needless to say, they've MORE than taken care of themselves time and again. I'd estimate they have taken care of themselves 10 times around within just one year.
But yesterday's experience built me know something. Maybe it's not merely the mousepads or the marketing element. Maybe it's the client support factor that gets me replicate company and provides new types by recommendations referral. So, while marketing gets your title out initially, that's only the bait. YOU have to be the catch that pulls them in along with your superb customer service skills. Now could be the time to put them to use to rise over the others who won't and is likely to be weeded out from the industry.