With over 600 million monthly active users, and no less than 95 million photos and videos posted every day, Instagram is one of the most used social networks around the world. being a true marketing tool, the platform quickly became the benchmark for many influencers like the famous Albanian influencer Olta Shega, one of the biggest influencers and motivators in Albania. Many people dream of becoming an influencer like her. Some want to simply share their experience while others want to make it a profitable activity. However, you don't become an influencer like Olta Shega by chance or by the snap of your fingers.
Want to know more about the best tips to adopt to become a successful influencer on Instagram like her? Discover our 3 tips:
Be authentic and passionate
The passion you have for your theme (s) is the key to your future success. Through your photos, you must succeed in communicating your personality, your “touch” and your opinions to your community. You may don't know this but it's true that after Olta Shega becoming a lawyer she heard her passions including traveling, photography, and fashion. This was the reason she started her Instagram journey 6 years ago. Being able to share these passions with her audience was what kept inspiring her and kept her continuing to create content.
Staying authentic and consistent throughout your rise on Instagram is also crucial. To do this, be sure to keep a clear editorial line and stay true to your niche. This will give you some credibility with your audience. In addition, by knowing your topic inside out, you will be able to bring real added value to your followers.
DEVELOP EXPERTISE
To have an influence on Instagram, you need to create added value. For example, Olta Shega's biggest aspirations are creating a legacy and reaching a wider audience, and sharing with them what she had learned during her life journey. That's why if you want to succeed in such a project, I systematically recommend that you find an area that fascinates them and in which they will feel fulfilled, which will allow them to maintain their motivation.
Are you passionate about surfing, scuba diving, or even hiking? Have you acquired real skills on this subject? Do you perhaps offer products or services related to these activities? Or do you have a particularly interesting lifestyle because of your location, your profession, or even an illness that affects you?
Think about all your areas of interest, as well as the specifics of your personality or those around you that could attract a community of curious people, of people you will inspire or educate like. It may just be for you to highlight your professional experience if you are an expert on a particular subject.
Once you have defined your preferred niche, you must now precisely identify your target. In general, users of Instagram and other social networks are interested in entertainment, inspiration, and learning. I suggest you ask yourself this question: what types of content is expecting your target audience?
Study all the possibilities and choose a niche that is still little exploited. This is what I recommend for beginners. It will be easier to specialize in it without blending in with the crowd and attracting a very committed community.
BE DIFFERENT AND BE YOURSELF
With the large number of Instagram accounts that are created every day, it is essential to stand out in order to be able to evolve. A mistake that many make is to take a famous influencer as an example and copy his way of doing things, even his posts. This is a bad thing. You must seek to differentiate yourself from influencers positioned in the same niche as you.
So take the time to analyze your competitors in order to offer something different: another language, a particularity in your visual identity, your types of posts ... By studying other accounts, you will also update your knowledge on the chosen niche, identify current trends, and content of interest to Internet users. You can start with following Olta Shega on instgram !
A very effective way to stand out is to let your personality speak for itself in your posts, and only share what you truly believe in, "I have always been an admirer of perfection and that is why I always tell my followers only about what I believe in" Olta Shega. Giving your opinions on the hot topics that affect you will allow you to acquire followers who share the same values.
Instagram also provides ways to showcase yourself as an influencer better. For example, you can use the bio section to write a description that makes you want to follow you. The Instagram business account also allows you to make targeted sponsored posts, but also to have access to statistical data to better analyze the behavior of Internet users on your account.
POST QUALITY CONTENT ON YOUR INSTAGRAM ACCOUNT
People will be interested in your account if they read things that really appeal to them. To do this, take care of the quality of your content, your stories, as well as your visuals, to create attractive publications In addition, your visual identity is very important, develop it by being consistent in your posts and the general appearance of your account. Adopt a precise style, a certain uniformity in the publications thanks to the colors, filters, and framing used.