Optimal appearance

In the case of SEO, only the elements of the website's appearance that increase its position in search engines are important. 

So we will not describe the background color, pictures and graphics here for aesthetic purposes only, or the superiority of the Verdana font over Comic Sans MC.

We will focus on useful tips regarding, among others: domain, navigation, directory structure and website execution technology.

Domains, subdomains and indexes

Search engines consider the domain when searching for keywords. Hyphens are similarly included in the rankings.

Tip : Include keywords in subdomain names and indexes. A good CMS will help you do this quickly and without problems.

Directory structure

Some search engines only enter one or two subpages and only consider these as important.

Tip : Place the most important pages as high in the structure as possible. A good CMS will help you set the page structure and control subpages so that the most important pages will be high in the directories. 

The flatter the structure, the more search robots will index.

Graphical navigation

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Pictures, tables and other information at the top of the page push the text indexed down by search engines, thus reducing its importance. 

Additionally, text placed in images is not read by search engines.

Search engines return queries based on an algorithm assessing the importance and usefulness of the website,

Paid links,

Contextual advertising,

Sponsored internet articles,

Link exchange.

Returning queries

If you have optimized your website well in the SEO process, robots indexing your website will give it the appropriate importance and position in rankings, thanks to skillfully placed keywords and phrases.

Paid links

Links mean traffic on your website - they are extremely valuable. You can outsource such a task to brokers. 

Since they specialize in paid links, they know which pages are worth placing ads on, they also have negotiated attractive discounts. 

However, if you prefer to do the link buying yourself, you'll need to contact the website owner and inquire about the site's advertising policies.

Contextual advertising

Based on the analysis of words on the website presented to the user, contextual advertising displays an appropriate advertising message. 

It is very likely that a person interested in information about garden plants will choose the adjacent link leading to the website with fertilizers and plant nutrients.

Sponsored articles

Posting sponsored articles on the web is nothing more than generating links to your website.

 An additional advantage is building your company's position as a specialist in a given field.

Link exchange

Remember that search engines evaluate the importance of your website, among other things, based on the number and quality of links that lead to your website and that are placed on your site. 

By exchanging links with others, you increase your rankings without paying anything for it 

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