Short-Form Content VS Long-Form Content

In the world of content marketing, there is always a tough battle between short-form and long-form content. Although both are powerful and can boost your business, but you need to use the content carefully to make an impact. That’s the reason why you need professional attention to your business and ask a good digital marketing company in Kolkata to help you in this sector. So, let’s find out a few things about these two popular content forms.

What is short-form?

Content material less than 1,000 or 1,200 words is considered as short-form content. It’s quick to read and easy to understand, it can be grasped quickly by the readers as these content materials are not in-depth and don’t go into much detail.

Types of short-form content that’s regularly and popularly used:

• Emails

• Social media content

• News articles

• Blogs

• Infographics

Short-form content is highly engaging and can capture the interest of the readers very soon.

What is long-form?

Any content that’s more than 1,000 or 1,200 words is long-form content. This type of content is detail-oriented and dives deep into the particular blog topic.

• Evergreen pages

• Webinars

• Pillar pages

• E-books

• Whitepapers

• Guides and tu8torails

• Lengthy blogs

• Virtual events

All these above-mentioned write-ups fall under long-form content. Although this kind of content is engaging, yet it’s not for random consumption and is solely aimed to educate and inform people who are looking for specific answers for a particular topic.

Long-form content is the backbone of SEO. Since it is created after a lot of research and utilizing maximum resources, this content gets a consistent flow of leads via web traffic.

Which to choose?

Worried which form of content to choose for your brand. Well, a digital marketing company in Kolkata and help you with a tailored and customized strategy and best planning to create a dent in the market. There is a simple rule: what works for you may not work for another!

Short-form is great for social media, quick to create and easy to consume by mobile-friendly consumers. This content is great for small businesses and startups, as the main focus is to create brand awareness and get noticed by the audience.

Long-form content works great with SEO, gets you more backlinks and more conversions too. This kind of content is wonderful for industry leaders as it creates their voice in the industry and helps established businesses generate a stir in the market through informative and resourceful material.

Final Thoughts

Online entrepreneurs might get a bit confused in deciding which form of content would work best for their brand. But fret not? It’s advisable to hand the strings of your business to a digital marketing company in Kolkata for analyzing the data and figuring out an effective way to boost your business with proper content strategy.

There are no fixed ways. Good content doesn’t depend upon length, but on information and appeal to attract the target audience towards the brand.