Podcasting is one of the best tools for sharing your passion and expertise online. Free of traditional radio's restrictions, you're limited only by your imagination in terms of format, content, and length.
Build a podcast website may have started of as "the poor man's radio program," but that is no longer the case! Podcasts are also hugely popular with audiences and they are almost a requirement for entrepreneurs trying to build a following today. But as effective as podcasts are, we still see many people just posting an episode and leaving it at that! It is a necessity that you try to be as engaging as possible on your podcast website to reach as many as people as possible with the content.
Show Notes
When deciding what written content to add to your podcast, first understand the difference between a blog post and show notes. Show notes simply summarize a podcast's content and provide links to products, guests' websites, or any other resource mentioned in the episode. Essentially, it allows listeners to continue their research by following up on the podcast. It can also lead listeners to your podcast through SEO.
Without at least a show notes page, anything the listener is meant to take away from the episode will have to be either remembered or written down. This violates a basic principle of business: not throwing up unnecessary obstacles between the customer and the product. With a show notes page, following a link is as simple as clicking, rather than having to recall and enter a web address (and without having to waste "air" time reading out and spelling links and coupon codes).
On top of that, having to visit your page for a link means that the customer is visiting your page, even if it's only to find something else. In that moment, you have the opportunity to advertise, invite them to join your mailing list, and generally make a greater impact.
Blogging
Professional writers know that writing about something is the best way to perfect their understanding of it, and great bloggers know that a running "conversation" with an audience still depends largely on use of the written word. A podcast or video can be spontaneous and incredibly humanizing, a great way to make your audience feel like they know you. A blog, on the other hand, allows you to showcase sheer authority.
Setting words down on paper (or on WordPress) is the ultimate commitment to your message, going back to when the word was the only way to preserve and transfer information with accuracy. Even though a podcast is just as permanent as a blog, the written word still carries that extra gravitas that distinguishes an expert. If nothing else, good writing displays the kind of thoughtfulness that separates real passion from simple salesmanship.