Good social media marketing requires dynamic content in a variety of formats that can be shared across the web. Here's one of the absolute best ways to get found quickly.
Ever since Google bought YouTube, videos have exploded all over the web. Almost every website you visit now has some sort of video content, and most new smartphones in use today all have a built-in video player and streaming.
This is great for your Social Media Marketing Video. The easier it is to watch videos, the faster they can reach potential customers. Video is social media per se because it allows you to connect with your audience on a personal level. Gone are the days of text-only websites where you never knew who was hiding behind the email address.
Videos are one of the easiest ways to build trust online.
The easiest way to use video for your social marketing content is to produce short, helpful posts. Similar to how you would create an article. Make a list of all the how-to's, questions, tips and techniques you can think of about your business. Then make short 2-3 minute videos that describe, explain or show useful information. If you're a little embarrassed at first, don't worry. Once you've made a few videos, the "stage fright" will go away and you'll even enjoy making the videos.
It's also easier to talk into a webcam for a few minutes than it is to sit in front of a blank screen and think up an article. That doesn't mean you shouldn't write articles, but it can definitely help you when you're at a loss for words.
Make sure you use the best keywords for your business or topic in the title of the video and also include them in the description box with a link back to your main website. It's also a good idea to have your website address appear as a subtitle in the video. This is easy to add with most video editing programs.
Once you have created your videos, you should place them where they will get the most views and bring you the most traffic. The king of all video sites is YouTube. That's where you should upload all your videos. Make sure you create a good looking channel with your information so users can find more of your videos when they come back. Also, make sure that your website address is listed on your YouTube page.
Once your video is uploaded, create a post or update on your other social media pages telling people about the video and providing the link to it. You may also want to distribute your videos on Google and Yahoo, as many searches come in there every day.
Don't worry if you get nervous or mess up the first few videos, just keep going and it will get easier.
Videos are one of the basics to spread your social media marketing massively.