MUSTANG is a sports car brand owned by Ford Motor Company. Its first model was launched at the New York World Expo in 1964, and reached 400,000 sales in its first year of listing. April 17, 2014 is Ford Mustang’s 50th birthday. To commemorate this historic moment, every new 2015 Ford Mustang will be equipped with a special Mustang logo on the dashboard and be equipped with "Mustang- Since 1964".
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In the early summer of 1962, the California-based sports car manufacturer Troutman and Barnes was in charge of producing the Mustang I concept car. At the same time, a group of Ford designers gathered in Dearborn, thousands of kilometers away, to study the design sketches of the Mustang logo. The goal at the time was to design a logo that could not only be relevant to Mustang, but also reflect the American spirit. Among many design schemes, Phil Clark's "Flying Mustang" has been unanimously recognized by everyone. In this sketch, in addition to the running horse, there is a red, white, and blue pattern with three vertical stripes (the three colors of the American Stars and Stripes), which represents the American spirit of Mustang.
After the Mustang concept was established in September 1962, Ford designers competed for the design of this four-seater sports car. In the end, Gale Halderman's design stood out from more than a dozen sketches, setting the tone for the 1965 Mustang. However, in Halderman's design draft, the model name is Cougar, and in the other dozen design sketches, the vehicle also has a different name. The Cougar in the logo of the Cougar model eventually evolved into a "galloping horse", and the iconic grille design was later called the "horse stall."
In fact, designers have been arguing for a long time around the question of which direction the head of the puma (later turned into a "galloping wild horse") in the car logo should be heading. In the 1962-1964 design model, both left and right car logos appeared.
In 1963, Ford was preparing to build a second concept model, which was eventually named "Mustang II". The scale of the Mustang I logo is a bit big for this new concept sports car, so design studio modelers Charles Keresztes and Waino Kangas designed new logos for the Mustang II and the 1965 production version of Mustang. In the photo, Keresztes is working on improving the logo for the 1974 production version of Mustang II.
The orientation of the lion's head or horse's head has always plagued the design team. The prototype car used the shape of the horse's head to the right, because it was in line with people's habits when watching horse races at the racetrack.
Mustang logo
In the end, Lee Iacocca, known as the "Father of Mustang," believed that "Mustang is a mustang, not an ordinary racehorse", and designer Gene Halderman also believed that the horse's head should be left. It is said that Frank Thomas, the account director of JW Thompson Advertising Company, said at the time, "Mustang shows the spirit of rushing into the vast space, it is a real American car." Although there is no accurate conclusion, many rumors believe that the horse head to the left shows the pioneering spirit of "rushing to the west."
The "Bar Mustang" logo on the 1965 production version of Mustang. Unlike the original design of Phil Clark, this "wild horse" has a flatter head and neck, and the tail is tilted almost in line with the back.
1965-66 The Mustang logo on the wheel eyebrows of the Mustang model used the red, white and blue color band design for the first time.
In the Mustang II launched in 1974, the logo on the wheel eyebrows superimposed the Pentium Mustang on the Roman numeral "II" for the first time, and the shape of the horse's head and tail has also undergone some changes.
The logo design of "Pentium Mustang with Three Color Ribbons" did not appear on the exterior of models based on the Fox body platform during 1979-1993. It was not until the Mustang model launched in the 1994-95 model year that this classic logo returned.
Over the years, the logo that appears above the Mustang wheel eyebrows has adopted a variety of designs, including the 40th and 45th anniversary versions, as well as the "Warriors in Pink" version in 2009. The "fan belt" pattern in the design is intended to support global breast cancer prevention activities.
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