Distinguishing the differences between a landing page and a squeeze page is difficult.
They serve the same purpose sometimes, but one is more focused than the other.
A squeeze page is technically a landing page, but with some differences.
All the squeeze pages are considered landing pages. But not all landing pages are squeeze pages.
If you are an internet marketer or a web designer, you might have a pretty hard time figuring out the differences. No worries, we are going to look into this as simply as possible.
This article focuses on Squeeze Page vs. Landing Page.
We will try that your idea of both of the pages will change after going through the article.
Squeeze Page vs. Landing Page: The Ultimate Comparison
Let's get started by knowing which is which.
What is a Landing Page?
A landing page is a page where people land after clicking social media advertisements, google search results or google ads.
A landing page can have multiple goals for conversion. The most common use of a landing page is navigating a visitor to purchase a product. We see this a lot in e-commerce websites.
Other uses are to fill up a lead generation form, subscribing for a service, signing up for a free trial.
Landing pages are focused on making sales, with less distraction on the page.
It can be a website in your webpage or a single standalone page.
What are the goals of a landing page?
The main goal here is to encourage the visitors to complete the conversion goal.
Selling a product on an e-commerce site requires a landing page. Marketers often use them to educate the visitors about something, leading them to subscribe to a service or navigate them to a call-to-action button for lead generation.
What is a Squeeze Page?
Technically speaking, a squeeze page is also a landing page.
Hang on! Don't get confused yet.
Some key differences separate the two of them.
As we know that the landing pages are focused on multiple conversion goals, but the main focus for a squeeze page is to gather two pieces of information - name and email address.
There are only two choices on a squeeze page, fill up the information or go back.
The squeeze page focuses on gathering the information, so there is no navigation bar atop the page.
There is only an entry and exit feature with an input to put your information.
The squeeze page squeezes the user to a single choice with no other option available. For this feature, it is known as funneling the users to give their information.
The best example is the pop-ups asking for our emails. We see them on the websites during promotional periods.
Squeeze page often offers a free trial and free resources in exchange for your information. Marketers promise a good with some website or social media advertisements, people get their goods after coming to the page, and we get the email and name as an asset.
What is the goal of the Squeeze Page?
The goal is to generate lead.
Marketers collect the emails, connect with the visitors, send out promos and advertisements and eventually get some sales.
The more the conversion from the squeeze page, the more connections and more sales will be.
We can see that direct sales are not involved here. The only goal is to collect user's data to connect with them.
When you need a Landing Page and when a Squeeze page?
If you are looking forward to making a direct sell, Landing Page is the right choice.
When you have multiple conversion goals and multiple design elements are involved, the landing page will do the job.
If the goal is to make a list of subscribers by collecting their emails, you can go for the Squeeze page. It is the best choice for Email newsletter subscription, contest entry, downloadable asset, subscriber list creation, etc.
How can you make a Landing Page or a Squeeze Page?
Nowadays, WordPress is the most versatile CMS in the market.
Webpages are easily created by dragging and dropping.
Elementor Pro and Divi page builders are the best choices for starters. You can easily make eye-catching pages with them.
The Elementor and Divi are the most used page builders for WordPress CMS. As they have tons of features, people often get into divi vs. elementor battle to prove which is better.
Both of them are great. Try these out and see which one suits you the best.
Summary:
If you are a web developer or an internet marketer, you must know the differences between these two-page categories.
Otherwise, it is tricky to understand where to use which one.
Assuming you became benefited from the idea of Squeeze Page vs. Landing Page.
A clear concept about every aspect can make you a good marketer or a developer.
Be cautious about these two concepts.