Take advantage of social media- this may seem fairly obvious, but you would be surprised at the number of companies that under-estimate the power of social media. Your company's social media pages are probably the most inexpensive and effective tools at its disposal carols for the season. During the festive season you can harness this power and use it to your advantage. You can start by simply changing your Facebook cover photo to reflect the cheer of the holiday season. This humanizes your brand and makes it more relatable to your clients. You could also run a contest. This helps to stir up excitement around your brand. The anticipation of winning a prize when it's the giving season, is appealing. Your posts on your respective pages could focus on getting your audience into a festive mood. So you could pose questions such as: What is your favourite Christmas carol? Or: What was your favourite gift from Santa/Father Christmas as a child? Not only does this promote engagement, it strengthens brand loyalty.
• E-mail- This is another effective advertising tool that is often overlooked. Communicating via e-mail can help to keep clients conscious of your brand, during their brief holiday hiatus. You just need to be mindful of keeping the content as brief and interesting as possible. For instance, if you are sending a newsletter, keep the imagery eye-catching and witty. The last thing anyone wants when their brain is almost on holiday mode, is to read chunks of tedious text. Ensure that the subject line is clear when sending. People don't like being duped into opening e- mails. Also, you need to abide by online marketing rules. Sending promotional e-mails online is moderated. It's in your company's interest to adhere to the rules, lest they be labelled as SPAM.
• Extra Incentives- To demonstrate that your company has fully embraced the spirit of the season, you could go the extra mile for your clients. A good bargain is great on any given day, but it's even better around Christmas. So give your clients discounts, two-for-one specials, gift vouchers and so forth. If you are a hairdresser, give them a free wash. If you own a furniture shop, give them a discount on delivery. It's a guaranteed success tactic for making your clients feel special.
• Holiday Tips- Information is power. It's even better if you get it without having to spend time researching it. During the festive season, you could share useful tips and tricks in your field of expertise. If you are I.T. experts, you could share tips on how to keep computers safe during internet searches. If you are in the beauty industry, you could share skin care tips for the summer season and so on. Doling out handy nuggets of information that add value to your clients' lives, convinces them that they are valued as real people and not just number.