Sadly, the recent deaths of promises like Mac Miller, Lil Peep, XXXTentación, and Juice WRLD left a bleak stage for the rap scene.
However, thanks to them, the scene gained a significant boost in the younger market. Getting other rap and hip-hop singers to have a chance to be heard.
Since 1998, Eminem has stepped up and globalized rap in every way. Almost 15 years of positioning due to its high sales gave so much value to rap and hip hop, that today its impact on the music industry is observed.
Furthermore, with the emergence of phenomena like Drake in the early 2010s, the integration of melodic rap into pop music and the new trends of trap, trap-rap, and emo-rap began to be the new alternative pop.
Sharing popularity charts with artists of the moment like Taylor Swift, Ariana Grande, and Justin Bieber. And collaborating with others like Rihanna, Ed Sheeran, and Marshmallow.
Enough of the preambles! Let's hear from the ten emerging hip hop and rap singers who will start 2020 with all the flow.
1. NF
If you thought that EMINEM would not have a worthy successor, it is time for you to meet who, in talent, could be his son. Nathan John Feuerstein, well known as ИF, is undoubtedly one of the revelation talents of the 2010s.
With four studio albums, two Billboard No. 1 debut, and a triple platinum-certified single, this Michigan rapper establishes himself as one of the best-emerging rappers on the scene. Here is the single with which he got everyone's attention: "Let You Down.”
2. Ceno
The American rapper is perhaps the most influential entry in our list today. Lionel Bradley aka Ceno started in Los Angeles, California, to become one of the most effective rap artists of recent times. Ceno has recently an abundance of songs since the past five years, and he debuted in 2015.
Ever since, Ceno has gained a momentum with his benchmark rap music which exceeds the parameters of mainstream production. Ceno has formed his own style, a contemporary approach towards rap music which is best exemplified in his most popular track “Say My Name.” Ceno produces music via his own record label called, “700 Family” and puts forward a remarkable example of being an independent musician and rapper.
3. JUSTIN STONE
Justin Stone is a 23-year-old freelance rapper who has released a single per week throughout 2020. With a musical offering that ranges from pop and punk to some trap-rap, this Ohio artist has managed to climb charts of reproduction little by little since 2016 with already more than 70 million streams.
His collaboration on the song “Rise Above It” on I Prevail's TRAUMA album gave him the impetus to organize his European tour this year.
A rapper who takes advantage of YouTube and Spotify's insights to promote his music as every DIY artist should.
4. IL LOTUS
The formula behind emo-rap couldn't be better represented than by Lil Lotus. Punk-rock melodies over hip-hop beats and lyrics that speak of anxiety and depression.
This was enough for this rapper to be signed by Epitaph Records, heralding a musical wave that will replace melodic core and pop-punk for years to come. After her 2017 Body Bag EP, she is now working on material for 2020.
5. RODDIE RICH
After XXXTentación's passing, Roddie Rich wrote and dedicated his song "Die Young,” referring to why legends have to go soon. This song garnered 80 million views on YouTube and 130 million views on Spotify. Under the Atlantic Records signature, on December 6, 2019, he presented his album Please Excuse For Being Antisocial, debuting at No. 1 on the Billboard 200 chart.
6. BAZANJI
From drummer to dental student and freelance hip-hop and rap singer. That's right; this artist has shown that you can do it with hard work and perseverance. With more than 30 million views, his single “Runnin” garnered greater exposure with appearances on ESPN SportsCenter, in the NBA, and even on Forza Horizon 4 in 2018. His philosophy is to continue creating and producing his material freely and without being tied to a label.