Top Strategies to Get Guaranteed Website Traffic

Creating steady website traffic is single-handedly the most important aspect of any growing company. Increasing website traffic a great indicator of business growth and it can help generate more leads to reach an even larger pool of customers. There are thousands of blogs and articles out there teaching the public how to increase their website traffic on a daily basis. 

So why are so many businesses still struggling to gain more followers, more website traffic, and better SEO rankings?

Maybe your business is just starting out and you don’t have the resources or time to complete the tasks needed for increasing your website traffic drastically. Or maybe you’re using analytics that have expired and you’re focusing on insights that are no longer relevant. The online world runs at a very fast pace and you have to keep up with the changes if you wish to succeed.

Throughout this article, I will inform you of the current methods I use to get the guaranteed website traffic you’ve been looking for.

Free Traffic Vs Effective Traffic

First and foremost you should understand the difference between free traffic and effective traffic because there is a difference. Traffic to your website will help to improve your Google rankings which in turn will generate even more traffic, however, you want to ensure the increased traffic is matched with increased engagement. If your traffic is increasing but your engagement levels are dropping you’re not reaching the correct audience for your industry. The ultimate goal of gaining website traffic is to drive the most qualified visitors to your site- these are the people who are going to help your business succeed. Reaching a larger audience is not helpful if they’re not the type of people who will endorse your company.

There Isn’t One Magic Answer

Although it would be extremely useful there isn’t just one magic channel you can use to generate traffic to your site. Instead, there is a mix of multiple channels that work together simultaneously to drive visitors to your site on a daily basis. Some require time, some require effort and knowledge while others require money. Which in hindsight is actually in your favor. If there was one tool you could just simply buy that guaranteed traffic to your website the online industry would be completely monopolized by large corporations that can afford to spend the extra cash on improving their rankings. We will go into more detail about the channels you can learn to utilize in the next few sections.

Social Media

Listen, if you are trying to gain traffic within a specific industry, social media should be your BESTFRIEND. Too many times I’ve seen older companies be reluctant to utilize social media tools because they assume it’s for younger generations. My mom uses Instagram, my grandma uses Facebook, and my neighbors use Pinterest- the list could go on and on. Social media will help your business in such a big way, and it’s completely free! If you’ve been against using social media this is your sign to start utilizing it NOW. You wouldn’t be reading this if you weren’t searching for new ways to reach an audience. With social media, you no longer have to pay for advertisements, creating useful content is now free and not as hard as it seems! Social media is one of the most popular free marketing tools in the world and plays a huge role in increasing website traffic. Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful pages on your website and watch your site grow.

SEO

If you aren’t extremely educated in Search Engine Optimization it’s okay, I will give you a brief understanding of the topic. Search engines will investigate your site and take a number of things into consideration before determining its relativity and ranking. Tactics and strategies continually evolve as search engines change the way they look for information and how they use it. Which is why it’s important to stay up to date on the current ways to improve your rankings. These are the two most effective ways to currently improve your google search results and get guaranteed website traffic.

Create High-Quality Content

Your site’s content is a critical component of your ranking, as the search engines review your site they will rank each page on how well it provides unique, relevant and helpful content for your viewers. To improve your rankings make sure each page provides clear, CORRECT information. This is especially important when we are talking about information pertaining to health, medical, and financial advice. Google doesn’t want you to provide incorrect information to your users and them end up hurt or angry because of the advice you gave them. This is why google includes creating correct content in their ranking system.

Keywords

Keywords were the main focus before the last google ranking update, while they don’t hold the same value they used to they are still a very important part of your sites google ranking. Keywords are the words that potential customers type into search engines like google. Everyone used to repeat keywords over and over on the page to increase their ranking, however google will actually penalize you for using that approach now. Instead, you should look for keywords that are less competitive but still highly searched within your industry. Using keywords that are searched a lot but not written about all the time will help increase your traffic and improve your google ranking. You can search keywords relevance and difficultly here!

Use Backlinks

A backlink is a link to your website from another website. Backlinks posted on high traffic sites or industry influencers accounts will get your business in front of a much larger audience AND drive effective traffic to your site. The audience that is viewing your backlinks is your ideal audience and they are getting sent straight to your site. Furthermore, If credible sites are endorsing your business and posting backlinks to your site google will increase its trust in you which will lead to- you guessed it. More traffic!!

Guest blogs

Guest blogs are extremely undervalued in my opinion, having an industry influencer publish a blog post on your site can drive traffic to your site through organic search or by the influencer promoting the content to their audience. This can help add a larger variety to your content and show your visitors that you’re active in your field. You can also be a guest blogger. You do this by identifying a complementary business in your area whose audience is relevant to your business. See if you can write a blog relevant to their content with backlinks to your site to bring their audience right to your site.

I know that this is a lot of information and seems like a huge task to take on by yourself, and for many small companies, it simply is too much for one person to complete alone. Creating engaging content while managing SEO, and social media marketing is anything but a small side job. Get help from experienced content marketing professionals that will get you the increased traffic you’re looking for. Don’t sell your business short by only utilizing a few marketing tools. Outsourcing your content & social media marketing is a small investment in your growing company.