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If your hilarious t-shirts are coming out funny, the issue might be with your writing. If your text is improperly made, no matter how fantastic your cool t shirt designs are when you conceive them, your shirts will always seem amateurish. But don't worry! With these 5 graphic designer tips, you can rapidly transform those amateur custom t-shirts into immaculate and polished pieces of t-shirt art.
Selecting the Best Font
When selecting a typeface for your t-shirt lettering, be sure it complements your message. Choose a typeface with a hilarious vibe, for example, if you're producing a funny t-shirt. Choose a typeface with a sexual vibe if you're making a sexy t-shirt. And you definitely don't want to use that typeface with kitten-shaped letters if you're making a t-shirt for a serious, professional legal practice.
While this may seem obvious, many novice t-shirt designers and would-be t-shirt entrepreneurs miss this step and just use whatever standard font they have sitting around. Unfortunately, their products show it; what should have been a fantastic t-shirt design becomes monotonous and amateurish. However, if you use a typeface that accurately depicts the meaning of your text, you may escape this destiny and keep your shirts one step ahead of the competition.
Kerning and tracking
When typeface text is input into a computer application, the gaps between the letters and words are usually irregular and frequently overly big. This excess and unequal space not only makes your text seem unprofessional, but it also makes it significantly more difficult to read since the words do not visually stay together as units. Even if the viewer isn't aware of it, the eye and brain have to work a little harder, which gives the viewer a subliminal sensation of discomfort.
Fortunately for the inexperienced t-shirt designer, this issue may be solved by combining tracking and kerning, which are two techniques of changing the space between characters.
Once the letters of a t-shirt slogan have been correctly tracked and kerned, the space between the words must be adjusted. Adjusting word spacing is very similar to tracking and kerning (in fact, it's done exactly the same way as kerning and is really just kerning the spaces between words rather than letters), but the rule of thumb for proper spacing between words is a little different, so word spacing is a separate step.
When altering word spacing, the ideal approach is to picture the width of a lowercase "L" in the typeface being used, and then make the gap between each word that wide. This implies that the width of the spaces between words will vary from font to font (since the size of the lowercase "L" varies), but it also means that the spacing will be specifically customized for the typeface in question. Leaving enough space between words can aid the effects of your tracking and kerning, allowing your words to stick together better as independent visual units and boosting readability.
Leading (also known as "Line Spacing")
Another area where rookie t-shirt designers often make mistakes is in the leading, or "space between lines of text." Leading, which is pronounced like the metal "lead" rather than like a "leader" who takes people someplace, dates back to the days of the printing press, when tiny, thin bits of lead were used to provide vertical space between the lines of type. Of course, these days, computers do the leading for us. Unfortunately, when it comes to t-shirt text, they often fail miserably.
When a t-shirt phrase is input into a computer software, there is often too much space between the lines. This contributes to the writing being "font" rather than natural, as well as making the t-shirt design (and the creator) appear amateurish. However, by changing the leading, the identical t-shirt text may be made to seem extremely tight and professional.
Phrasing refers to where a t shirt designer decides to break the lines of text and is another part of effective t shirt design that is sometimes ignored. Many rookie designers may just write in their text at the desired size, paying little regard to which words the lines terminate on or how those line breaks effect the legibility of the t shirt. Most of the time, this results in a t-shirt that reads poorly and looks unprofessional.
And there you have it!
As you can see, quality t shirt text design is simply the creation of text that not only supports your message, but also delivers it in an aesthetically balanced and neatly spaced manner. By following these t shirt design recommendations, your t shirt text will be lot better to look at, simpler to read, and light years ahead of all the amateur t shirt designs on the market. Most essential, your funny t shirt designs will be hilarious in a nice manner.
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Published on August 16, 2022
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