Top trends followed by an eCommerce company in Kolkata

There was a time when people were hesitant to shop online and the reasons were that the doubted the credibility of the online store. Now with the pandemic scaring people away into their homes, online shopping has become quite popular. The concept of an ecommerce company in Kolkata is now quite popular and every day there are loads of shopping done online. Businesses are surely not running at a loss, when they know that now the secret of survival is opting for converting their retail store into an eCommerce company in India. Going digital and following the top trends can turn the tables around, but before that let’s find out what are the trends followed by an eCommerce company in 2020.

Mobile Payments

Most of the online shopping is now conducted with the help of smartphones and if you wish to get the customers to purchase from your web portal, then mobile payments are the way to go! Mobile devices had made businesses embrace a responsive web design and now online purchases through a mobile phone are asking businesses to improve their user experiences and enable mobile payments by bringing in e-wallets. Mobile payment is expected to grow within a couple of years, as more and more people prefer making payments through the mobile phone – which is fast, safe and secure!

Voice commerce

Siri and Alexa are already very popular. Voice assistants are being used by smartphone users, day in and day out. By the year 2022, voice shopping is expected to thrive and grow exponentially to 40 billion. And by the year, 2023, there would be 8 billion devices using voice assistants. This is because, voice assistants are hands-free, intuitive and perfect for people who are multitasking. However, voice technology does need more support and development for language and accents and once things have improved, then eCommerce would soon implement voice search and voice assistants would make things simpler for the customers.

Chatbots

Chatbots have already become one of the biggest commerce trends in 2020 and by the year 2025, it would be a huge thing with greater features. When an online portal is huge and the customer has no time to look into various products, then they generally take the help of chatbots and get the search simplified or the matter is resolved. Sephora has already started using chatbots for their visitors and soon other companies will follow the trend.

Virtual Reality

Ikea has already started using virtual reality. VR or ‘virtual reality’ is a computer-simulated reality that makes the visitor feel that they have entered the simulated environment. This is a personalized shopping trend that has left the customers amused, satisfied and happy. Visitors get to visit the virtual showrooms and also get to visualize the products as if it’s all a part of real life!

The eCommerce market is growing steadily every passing year and trends are changing to make the experience better. To know more, get connected with a professional marketing company to start a successful eCommerce company in Kolkata today!