Video has become an increasingly important tool to restore and repair your reputation and brand on the Internet. The main goal of repairing online reputation is to produce good, fresh and positive content to reduce negative posts or information, which a disgruntled competitor or former employee could add or just be a bad review.
There are several reasons why video can be so helpful:
1. First, Google owns YouTube and indexes posted videos very quickly. It also means that YouTube videos are highly regarded by Google and often rank high in search results.
2. Second, video is often less competitive for a particular search term.
For example, if you tried to click on a negative item that appears on the first page of a Google search using "John Smith Chelsea Financial Planner" or "Divorce Lawyer Jane From Brooklyn", you would have a better chance of getting results if you added a video to YouTube optimized for those Phrases instead of just adding a blog or other textual content.
Here are several tips to improve your online reputation using YouTube video posts:
1. Counter the negative statement
Find out exactly what term people will be searching for and create a video about it, including positive and helpful information. If some people complain that a practice is unresponsive, for example, create a short video of how they interact with clients in a timely manner.
2. Convert text to video.
One of the easiest or simplest ways to add video is to create a PowerPoint document and convert it to a video as an .AVI or MP3 file. There are a number of ways to do this, such as buying software, following various steps mentioned in a previous blog, or having a professional do it.
3. Keep the video short and simple
The video used to improve your reputation should be short, maybe 45 seconds or so. Also, create multiple videos that revolve around a specific service, idea, or product. The more up-to-date content you have, the faster you can remove negative posts from the first page.
4. Improve your video.
When you post your video to YouTube, be sure to include the main search term or phrases that people are searching for. This can be in the title, description, or tags. Using the examples above, add "John Smith Chelsea Financial Planner" or "Divorce Attorney Jane From Brooklyn" to the address field. This will greatly improve your Online Reputation Repair and is a way to attract visitors and raise your page ranking.
5. Share your YouTube video
Get involved on social media to spread your YouTube video. Start posting directly from YouTube with the share button. Use additional social media tools like Tumblr blog posts, Blogger, or various others. This helps your video index quickly and generate traffic, all of which help improve and repair your Online Reputation Repair.