A site is the face of your business and the main tool for attracting new customers.
Does web design affect your website traffic, will people linger and shop? Of course. You saw sites that shout “Bad idea!” With their looks, it is clear that due to the inept website design this company is losing potential customers.
It doesn't matter if you are new to the Internet or an experienced marketing specialist, in any case you should know that one of the components of the success formula is a good website design.
Here are 10 tips to help you create a killer website design that will attract potential customers instead of scaring them away.
1 . Easy navigation
When people visit your site, they usually look for something specific. These can be recipes for low-calorie diet dishes that can be prepared in half an hour, or what kind of online business is best to launch. Whatever they want, an answer is needed anyway. So ask yourself: why did people come to my site? When you understand why, you will need to make the search for what people are looking for as simple as possible.
So, if people came to your website in search of gadgets, then there should be a button "Gadgets", which is easy to see and recognize. The navigation bar people are accustomed to search on the left side of the website.
2 . Color
In color, everyone has their own preferences, but studies show that colors affect human emotions. Take a look at the largest sites like Amazon, their layout, as well as color schemes, are simple.
I recommend sticking with the same direction. If you have a financial investment site, then the colors should be conservative. If you sell beach accessories, then use more fun colors. If your site is dedicated to pre-wedding girls, then, I would say, gently pastel. Think about your audience and understand what the color scheme should be.
3 . Links - the highway to your destination
It does not require anything smarter than to verify that your entire buttons link to pages and that these pages are correct. No one, including Google, loves broken links. It may be tedious, but do it anyway. If you hover over the button and look in the lower left corner of the screen, you will see which page the hyperlink leads to. Just check their correctness.
4 . About us
Usually, before dealing with you, people want to know the main points. Who are you, how to contact you, what are your guarantees for goods or services, will you / resell my e-mail, what is your security policy, when will I receive the goods, etc. You should answer all these questions to create an atmosphere of trust between you and your potential customers.
5 . Sitemap
Say you have a lot of products or pages and resources. A sitemap helps people find what they are looking for quickly and without having to wander, like a lost soul, throughout your site. Maps are not so difficult to make, and for large sites they are very useful. They also help search engines get information about you very quickly.
6 . Use flat icons
Instead of a simple and so familiar list, add an icon to each item. This is one of the latest trends: stylish, simple and clear. Order pictures from the designer or search on the website,
Add product benefits or a training course program with icons. The main rule is no trivial points especially if you are talking about the benefits. Find your characteristic differences and complement them with the most suitable icons.
7 . Content
“Content is king” The quality content is improve your site & keyword ranking in search engine so more and more often content becomes the main element when you met the copywriting.
The author showed that visitors will read good content even on such an unsightly blog.
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And you really could not tear yourself away from the article. Although reading useful content on a nice looking site is much better. But the moral of this story is different: in the pursuit of colorful design, do not forget about the text.