What Are Motion Graphics Used For?

Motion graphics are animated graphic designs. These are digital footage or animations that create the illusion of motion. They are often combined with audio to create multimedia projects. Take a look at this motion graphics video that features the title sequence from Big Fish.

You want to animated characters so that a fairy tale for children can come to life like Disney. This is not motion graphics. It is a totally different kind of animation.

Motion graphic videos can be used to engage people in many content types, but they are best suited for helping brands tell their stories. These are some of the qualities that make motion graphics videos great for brand building and storytelling.

A. Motion graphic videos are used to establish a point and drive action.

Motion graphics videos typically have animated text. You can add voiceovers and mood-setting music to your video. These videos appeal to our emotions and need, which allows them to effectively emphasize a point or drive action. This motion graphic software video from The School of Life is a great example of the human need to connect.

B. Motion graphics make it easier for content to be understood:

Motion graphic videos allow us to easily understand any situation, whether it is through graphs, bar charts, timelines, or abstract, intangible concepts. Many explainer videos end up being motion graphics videos. This video explains the process of making the COVID-19 vaccine. It was made by Vox.

C. Motion graphics videos are very easy to view.

Many motion graphics videos are very short. To help viewers understand or learn quickly, they can simply relax and watch animated videos or motion graphics. Check out this short explanation video about Bitcoin.

D. Motion graphics videos are simple to repurpose

A motion graphics video can also be broken down into smaller segments, just like any other video. A single video can be used to make promotional cuts for Facebook and Instagram. The School of Life has again shared a short highlight of their documentary "How To Find Fulfilling Employment?" as an IGTV Video. The entire motion graphic video can be viewed on YouTube.

How does motion graphics differ from animations? Let's now understand what motion graphics are.

What's the difference between animations and motion graphics?

As explained previously, motion graphics can be used to create a graph, infographic, or web design. This GIF shows motion graphic elements that represent London. Motion graphics can be used to set text and abstract objects into motion.

What's the difference between animation or motion graphics?

Animation, as an art form, focuses on cinematic effects and storytelling techniques to create a story. This video is about Leonardo da Vinci's Mona Lisa. This animated video does not contain motion graphics.

If your video uses motion graphics in order to convey a point, then it is motion graphics animation. Animation is more appropriate if your video looks more like a Pixar movie, with the character going on an emotional journey.

What is the right time for a brand to use motion graphic videos?

Let's find out where your brand can go using a motion graphics video.

Motion graphics are great for highlighting or emphasizing facts and illustrating a point.

Motion graphics can be used when there is no need to tell a story or have complex storytelling.

Motion graphics videos can help you break down products or services and make them more memorable.

Motion graphics are visual aids at their core, so they are great at explaining difficult concepts through visuals.

Other types of whiteboard animation software videos are best if you want to emphasize the emotional aspects of your story or provide complex narrations. While motion graphics elements can still be used, you can also use other animation effects in these cases.

This animated animation of Carl Sagan's famous address from space after returning to Earth, The Pale Blue Dot, is an example of a powerful video in motion graphics.

What are Motion Graphics used for?

There are many uses for motion graphics and motion designs. These are just a few of the many reasons you might use motion graphic animations.

1. Instantly capture the attention

How many times have you read a long article? Most likely, you don't recall. This is because most people don't read long content. According to Microsoft, digital content consumption has reduced the human attention span to 8 seconds.

Marketers must hook viewers and condense information from an in-depth article to a short video of 30 seconds to 1 minute.

2. Conversions and engagement are up

No matter whether your audience is visual or auditory, motion graphics are sure to appeal to them. They will use a combination of compelling visuals, engaging text, and the right music. Brands may need videos to give life and purpose to their content marketing campaigns.

Video can lead to an increase of 157% in organic traffic and a significant increase in CTR. A video can help viewers retain 95% more information than if they read it in writing. These statistics are not misleading: If you want real results, this is the way.

3. Accentuating a Point

Motion graphics help to reinforce the message you are trying to convey in your text. Remember that a picture is worth a thousand words; a video is worth one million.

4. Simpler Information

Motion graphics advertising can be used by businesses, organizations, and groups that offer complex services to simplify it. Motion graphics videos can be used as visual aids to make learning easier.

Motion Graphics vs. Animation

Animation can be defined as any technique that makes static images or text move. Animation can include a variety of techniques, including stop-motion animation and mechanical animation. Motion design is another type of animation that focuses on animating conventional graphical elements and text.

Motion design is a combination of text and abstract elements. These elements are brought to life by animating techniques. This is less complicated than full-scale animation, which involves CGI or hand-drawn elements. Animation, however, is more focused on visual storytelling and uses a specific art style.