When you’re thinking about promoting an experience, you have to remember that people don’t have much time or attention, and you don’t want to spoil the surprises anyway. So an advertiser thinks about communicating the essence of the thing they’re promoting. Django Unchained was bloody and Tarantino-style “quirky.” So we made the visuals red, and kept them moving. No Country for Old Men was slow and dark, so we used a lot of black and built a web experience that takes its time.
This thinking shaped how I planned promotional images for Bitty. It’s a pocket sound device, but you can’t show sound. So I made GIFs, showed hands playing with it, and layered in animations of sound waves. I also wanted to show it’s not a product that takes itself too seriously, so I went with bright, playful background colors.
a creative conglomerate of engineers, designers, and marketers — partnered with the Google Assistant marketing team to create a unique Poster Maker robot for last year’s Google I/O developer conference. The robot was built using the Google Assistant SDK for devices, which lets you embed the interactive assistant into projects, allowing you to control it using voice commands.
The Poster Maker Robot looks and acts just like a CNC plotter, which for all intents and purposes it is, as it features all the hardware needed — including v-wheels, pulleys (idlers, GT2s, etc.), slides, and several motors to control the X and Y-axis. At the end of the plotting arm is a 3D-printed marker changer (pen turret) that holds five different colored pens, and capable of switching out colors on the fly while creating a custom advertising posters.