What Type of Explainer Video Should You Make?

Before you can create an explainer video, it is important to first decide the type of explainer that you want. Most explainer videos fall under one of these three categories.

Animated Explainer Videos: These are the most common option. They are easy to produce and visual, making them very popular. An animated explainer video is more visually appealing than a man talking in a room. There are many styles and functions to animated explainer videos, but these are the most popular:

Infographics: These are infographics that use graphs, charts, and clever iconography to mimic the look of an infographic while explaining key aspects of your business.

Chalkboard: This is an overused, but very popular type of animated explainer video. It features writing on a chalkboard (or whiteboard) and is easy to make.

Product Simulation: This style shows your product in action. It is best used to give a high-level overview of a digital platform or software.

Character-Driven: This explainer clip uses adorable cartoon characters that can be used to represent your potential customer. It tells the story of your product/service and how it can solve their problems.

Motion Graphic: This type of explainer video is usually 3D animated. It aims to present your company's story using representational objects that stimulate your audience's imagination.

Live-Action Explainer Videos: This video uses objects and people to describe your company's product. The live-action explainer video is more difficult to produce, but it can be done well. It requires creativity and a lot of imagination to keep the story interesting. This type of explainer video usually features a spokesperson, who guides the viewer on a visual journey to explain the company's products and services. They are often the founders or CEOs of the company, and they focus on their mission and purpose.

Crowdfunding Explainer Videos: This is another popular video format. These explainer videos are either animated or live-action and can often be combined with both. Almost every crowdfunding video is an explanation video. However, they often run longer because they need to include more information about the plan for spending the funds. A creative crowdfunding explainer video can help raise hundreds or even thousands of dollars.

How do explainer videos help your business?

Explainer videos are a way to bring together your brand's story, products, culture, and other elements. They can be compared to delicious toasties. This is important because it allows you to give a detailed and informative presentation about your business and what you offer. These videos are highly effective communicators and have the ability to benefit from business explainer video's many qualities. More on this later.

Explainer videos make complex ideas easier to understand and transform dry content into engaging and lasting content. This type of business storytelling has many practical uses. Explainer videos can be used in a variety of settings including:

pitch videos
customer engagement
Corporate storytelling
Report summaries
Supporting training and inductions of new staff
Process, policy and product explanations
Creative ads
Event explainers and assets

These examples are only a small part of the iceberg. You can read more detailed descriptions and see some examples here. An explainer video's best feature is its blank canvas, which can be customized to your specifications in a unique way. Your message will be delivered perfectly on explainer videos, which can be used on YouTube, social media pages, and homepages. They can also be used on smartphones, Macs, PCs, or desktop computers.

Animated explainer videos are animated videos that explain concepts and provide information about products or services. These videos can be a great marketing tool because they enable companies to convey complex ideas in an engaging, easy-to-understand way.