The Advertorial is an advertising & promotional platform often used by businesses who have limited budgets. It has also been termed as the silent sales man. An Advertorial consists of written material, including text, images and graphics, that you would like to display on another individual's web page. They are created for display on the Internet and can include banners, buttons, pop-up ads, advertisements, affiliate links, logos or anything else that would normally be displayed on your main web page. They are very inexpensive compared to conventional advertising and are cost effective as well. A very low cost solution for individuals and small companies seeking some sort of digital service such as image creation, content generation, website promotion, email promotion, audio and video services, graphic design services and anything else that's digital.
There are many different uses of an advertorial. It can be used for direct marketing by creating a print catalog and mailing it out to your clients. It can also be used as an internet marketing strategy. The advantage of using an advertorial is the cost involved is extremely low. A reasonable investment of time and hard work is required.
There are several types of advertorials. One is the article base advertorial. This usually includes one or more articles about your company or your product and placed on a particular article directory website. Usually the website has their own 'about' page so that your readers know more about you and the product/service you provide.
Another type of advertorial that is commonly used is the Flash advertorial. This is where the images used are animated and the text is inserted into pictures that have flash. Flash images are much more attention getting than static images and they can be used for the reason of showing off the effects of animation. Images can also be used in the description text and the last sentence or two of the text. These types of advertorials tend to be quite long as images need to be shown continuously to achieve the full effect.
You may also opt to include a small blurb about the company or product/service in the advertorial. Again this text can be used in the description section and in the bottom of the image. One thing to remember when using this style of advertorial is to keep the text short and to the point, no more than a couple of lines long. Long descriptive sentences should be avoided.
An HTML format advertorial can be more successful as it is easier to understand. The format works best if your advertorial is black and white with perhaps a few colour variations in the text. You should avoid complex graphics as there is nothing worse than looking at a computer screen and not being able to read what is displayed. It is also important to ensure that the font colours that you use to compliment the rest of the advertorial. Different background colours will work better with a different type of advertorial, so test different colours and see which suits your page best.
A successful Google Adword campaign requires a great landing page. This is the page where the users will be directed to after clicking an ad. It is also important to make sure that the page is very easy to navigate and has relevant and clear text that is easy to follow. Images that are used in an advertorial should be low in size and placed appropriately. If possible split images between images to cut down on bandwidth usage. Achieving a high click through rate (CTR) is important as this helps to measure the effectiveness of your ad.
Another key factor when using an advertorial is to include a call to action statements. For example you could tell readers to 'click here to take a free 10% off voucher', or 'click here to learn more about this cool new internet market'. All of these statements should be clear and direct to the point of interest. This will make the ad more effective and increase the chances of success. This form of marketing with an advertorial should only be used for content pages, which already provide value to visitors.The newly launched www.TheAdvertorial.com is a one stop shop for all marketing and advertising needs.