You already do SEO internally, so why spend unnecessary money hiring an SEO agency? Or, you say to yourself that it is high time to invest in a lever that would allow you to get out of your dependence on Google advertising (Adwords), and you hesitate between doing it yourself or calling on professionals.
I grant you legitimate questions: with all the online tutorials on SEO, it shouldn't be rocket science to do your own SEO cooking, right?
First mistake! While some actions can be carried out independently, SEO your site from A to Z yourself can be risky, especially if you do not have the required skills or experience.
SEO is a “high-flying” mission that should not be taken lightly. Indeed, you have to be at the forefront of the latest SEO techniques, know the evolutions of Google algorithms, have precise knowledge of the tools to use and above all have time, a lot of time because SEO is rather time-consuming and requires attention. constant. Time that you usually don't always have in your business.
Why call on a specialized agency rather than internal skills?
The guarantee of an optimized site that complies with SEO rules
Having a website is a good start, but it is far from sufficient to be visible to your prospects. The job doesn't end with creating your site, you have to make it exist on the search engines. As I often like to say to the e-merchants that I support: “you can have the most beautiful site in the world, if no one knows that it exists, it is of no use to you! ".
This is where the expertise of the Best Seo Company New York comes into play. The SEO profession cannot be improvised. This requires constant monitoring, solid knowledge of SEO rules (which are constantly evolving) and the use of the most current SEO techniques.
For example, if you miss a change in Google's algorithm and do not make the optimizations on time, it is your visibility that is at stake. While if you entrust this task to professionals you are guaranteed that your SEO will be optimal in the long term.
Added value in saving time and money
Calling on an agency specializing in natural referencing is an investment, of course. However, the agencies generally have experience and tools that you do not have, which allows them to save precious time while providing you with the information necessary for the understanding and the result of the actions carried out.
Experience, the real added value of an agency
If you are looking to set up an SEO strategy on your own, you risk spending 3 hours on a task whereas an SEO expert would do it in 10 minutes. For example, for the implementation of a net linking strategy, you will have to find influential blogs in your theme, choose those which have the best contribution in terms of natural referencing, contact them one by one… etc.
An agency, on the other hand, usually has provided lists of blogs they've worked within the past and for which they've already measured the SEO impact of a post. It, therefore, saves a lot of time, time that you could use for other strategic tasks.
Saving tools, a significant gain every month
By going through an agency, you also risk saving money compared to the investments required in the tools for monitoring and managing an SEO strategy.
Indeed, to be effective in the implementation of actions aimed at optimizing SEO, it is necessary to use certain tools/software to ensure that they will have a positive impact on SEO. For example, it is generally advisable to use a tool for tracking the positioning of the main keywords of the site, a site crawl tool to ensure proper technical functioning, etc.
All of these tools generally cost monthly licenses which represent a certain budget each month. An agency generally has all these tools but has the advantage of being able to benefit from wholesale prices while amortizing these investments on all of its clients. Thus, by using an agency, you pay for the time that the agency will devote to your site as well as some of the tools that it will use.
Knowledge sharing, a hallmark of a good SEO agency
In addition, the experience and expertise of specialists is very enriching for the SEO training of your staff. Indeed, an agency always seeks to involve its clients in their projects so that they gradually become autonomous in the optimization of their site.
If you have the impression that the bill is too steep, know that it is the best return on investment that you can make: focusing on people is very profitable in the long term because the knowledge remains within your company. . In addition, your staff will feel involved and valued by the contribution of new skills.
An SEO agency does not cost an arm and it is reassuring!
An SEO agency is there to advise you on the best solutions to put in place for your site. Thire Digital marketing Services carried out according to your needs, your objectives and the budget you wish to allocate to it.
It is through close collaboration that you will be able to find the ideal compromise between what you can achieve in-house (depending on your skills and your time) and what you want to outsource. Agencies generally adapt to the needs / desires of their clients. For example, some e-commerce sites use an agency only for the implementation of their netlinking strategy and do on-site optimizations internally.
In addition, it is reassuring to know that specialists watch over your visibility and provide solutions in case you encounter a problem with your site: do you know what actions to take in the event of a Google penalty (yes, this does not happen? than to others!)? Could you explain a sharp drop in your traffic from search engines such as Google? Could you identify a technical error that would impact the natural referencing of your site?