The past two centuries media publishing houses have controlled the flow of information to and from people Ms Sethi. Media giants such as for instance News Corporation and Liberty Media control large media distribution networks across the world which distributed news and informational content. While the effectiveness of these media giants will only grow when they effectively utilize the internet, social media has opened up the doorway for one to distribute their content, ideas and informative data on a global scale.
This really is among the reasons social media and social media marketing are this type of big deal for many individuals and businesses. The social web can also be ideal for people and their freedom of speech and information. Social media marketing sites like Digg, Twitter and Google+ give you the capability to quickly share or syndicate content from your blog or website and broadcast it the remaining portion of the world. Unlike traditional media the users of the social web choose which articles will be the best by submitting their feedback and effectively voting for the content. The more users vote for a bit, the more traffic that article will get under typical circumstances.
What is great about this system is that the most effective content typically would go to the the top of pile. The web is so large that it is very hard for social media marketers to manipulate the quantity of votes they want to get their sites to the most truly effective of social media syndication before they are caught and banned. Needless to say as you would expect when the stakes are high many individuals attempt to game the device on sites like Digg. It's fair game too with a first page listing on Digg bringing anywhere as much as 200,000 unique visitors a day. Sites such as for instance Slashdot have had a similar effect leading to the spotlight overnight for many websites and e-businesses.
Although not many good products have been created for social media marketing to greatly help companies attempting to promote their websites and content there were some great free tools like Social Bookmarker and AddUrl. Most webmasters and internet marketers have had to use spammy software or consume time submitting their content to all the relevant sites. In 2008 a product called Traffic Android was released that automates the time intensive sign up and submission process to social websites. Is was supposed to be the first of numerous such helpful tools that entered the marketplace however, other such tools have been few and far between and the good ones incredibly expensive.
The power for webmasters to rapidly distribute their content and information is an extremely powerful good thing about web 2.0 and the integration of social media with social networking is another step to marking powerful web content syndication a reality. There are tools than integrate Twitter feeds with Facebook news feeds which will be extremely powerful and possibly the most intelligent tool ever invented. This implies not only can you almost instantly distribute your content through social website networks, you can also post a link and short snippet about your content on Twitter and have it syndicate during your friend network on Facebook or vice versa.
While social media marketing remains a very new phenomenon, I am hoping this illustrates the impact it can have on your website. Because the medium evolves and better search and syndication technologies and rich media grow it's power can only just increase. My tip is it's better to obtain involved sooner rather than later to feel the social media marketing learning curve before a huge selection of tens and thousands of other webmasters get involved and big media companies can be found in and start trying to purchase up most of the major social websites.