Why does your small business need a website? And let me clarify that I mean a self-hosted website where you’ve purchased a domain name and hosting services. What are the advantages to doing this?
Your Business Needs a Website to Succeed
What could happen without a website for your small business?
Without a website, potential customers cannot find you online. Period. There are potential customers in your area searching online for products and services that you offer. If they are able to find you, many simply will not visit your store unless you have a website. They want to read more about your business, your products and services. Without a website, many will simply move on to another business that has one.
Why do you need a professionally designed website?
A professional-looking website designed with the needs and personality of your BRAND in mind can have an instant impact on potential customers and clients looking at your business on the web. If your site looks dated, amateurish, unprofessional or is difficult to navigate and unintuitive, this will reflect badly on your business.
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Many times, your website and online presence is the first impression of what potential customers see about you. What do they find?
How do you feel about a business when the company’s website is ugly, outdated, poorly designed and unprofessional looking? Do you trust them? Do you trust the services or goods they are offering? Does everything seem just a little bit suspect in your mind when you run across a website like this? It’s just natural to feel this way. So ask yourself: why would your potential customers feel differently about you, your business and your website?
What you gain with a professionally designed self-hosted website
A website can provide a forum to showcase your business, services and products. It can include detailed information about the services and products you offer.
A website is a great place to toot your own horn. You can add testimonials from satisfied customers. You can list your awards and achievements.
A website provides a centralized place where you can disseminate needed information. Potential customers can see exactly what services and products you offer, the prices you charge, and any upcoming sales or events. Potential customers want to see what you’re selling, what you’re offering and what you’re doing. And they want to see WHO you are.
A website allows your business to be open 24 hours a day, 7 days a week. At any time of the day or night, someone interested in using your business can go online and find pertinent information that will help them decide whether or not they want to do business with you.
A website, and particularly a blog integrated into your website, allows you to create a community of customers, potential customers and fans. It can be a gathering place for them, allowing them to get to know you better.
A professionally designed website adds credibility and professionalism to your business. Having a website allows interested and potential customers to “read more of your story.”
Having a website, particularly one with an integrated blog, allows you to expand on the information and type of information you offer to customers and potential customers. You can podcast, publish photographs and add videos to your website’s content.
You can send people to your social media sites via your website or vice-versa.
You can provide coupons and customer incentive programs. If your business deals with information more than products, you can publish free handouts, PDFs and other materials to people stopping by to see if they want to do business with you. People like free stuff! You can advertise upcoming speaking engagements, workshops, Meetup groups, seminars or online webinars. The ideas are endless.
These are just some of the reasons you need a website for your small business. If you haven’t already gotten one…what are you waiting for?
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